Northern Illinois University is the only university in the Chicago area to offer an interactive marketing concentration within the marketing degree program. This area of study provides students with current, up-to-date interactive marketing course topics and real world, hands-on class projects to prepare them for careers in interactive marketing.
Interactive Marketing (IM) is often facilitated by technology, allowing the ability to address individual customers personal level by gathering and remembering their unique responses. Interactive marketing is a conversation, not a one-time transaction. With the IM curriculum students learn interactive marketing principles such as:
Application for Interactive Marketing Certificate
Each year about forty students receive a certificate in Interactive Marketing from the Marketing Department.
Strong Corporate Support
Our program gets its support from a number of advisory board member companies who support us financially as well as help us make decisions about curriculum and outreach. Dr. Debra Zahay-Blatz is the Associate Professor of Interactive Marketing at Northern Illinois University. In addition, the program has a partnership arrangement with the Online Marketing Institute. learn more...
Growing Alumni Base
As our IM program has grown, so too has our number of successful alumni. Seeing the type of companies at which our alumni have been employed is beneficial for our students in their employment search. see list...