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Interactive Marketing

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Contact Marketing @
(815) 753-1714
or mktg@niu.edu

NIU Business Rankings and Recognition

IM Student Experience

Students are prepared for careers in interactive marketing by participating in hands-on learning with a variety of interactive marketing programs. Past projects include:

  • Developing and monitoring interactive campaigns for Restaurant.com on a variety of channels (including: Facebook ads, Google AdWords, Twitter, email, and traditional direct mail).
  • Using Alterian's SM2 social media monitoring software to monitor and gain insights about brands.
  • Creating viral video campaigns for gimmepleez.com, and NIU's Professional Sales and Interactive Marketing programs.
  • Participating in the annual Google Online Marketing challenge using Google AdWords.
  • Creating a budgets for multiple marketing channels.
  • Implemented email campaigns using Exact Target, raising over $10,000 for various charities, including the Ovarian Cancer Research Fund and the Relay for Life.

 Student Projects