ELC coaches are a mix of professors, instructors, and business professionals. They act as guides and resources for ELC teams. Coaches do not give the teams the answers. Instead, they challenge and encourage the teams to think critically about the business issues and be creative in their problem solving. They keep the students focused on the value provided to the sponsoring organization.
ELC assistant coaches are past graduate and undergraduate ELC team members. They act as a peer resource to the teams providing leadership, direction, and assistance with project management.