[Jeff Carroll sent this article along, but the commentary doesn’t necessarily reflect his views. – JB]
Thomas Chamorro-Premuzic, in the Harvard Business Review:
Welcome to a new era of work, where your future depends on being a signal in the noisy universe of human capital. In order to achieve this, you will need to master three things: self-branding, entrepreneurship, and hyperconnectivity.
While I have a different view of the world than Mr. Chamorro-Premuzic, I agree at least with one of his core assumptions: you have to be able to clearly articulate who you are if you want to succeed.
I believe this even if you don’t want to be the next David Beckham, Lady Gaga, or even a more modest hyperconnector who can influence “thousands of people” with a single tweet. What about being able to influence a team of coworkers you’re leading? What about being able to communicate what makes you special in a job interview? You don’t necessarily need your own dot com for those things, but you do need to know how to articulate to others exactly who you are and what you do.