Practical advice on hitting the right tone

Bryan A. Garner, in his new book:

If you focus on a smart nonspecialist who’s actually in your audience–or, like Buffett, imagine that you’re writing for a relative or a friend–you’ll strike a balance between sophistication and accessibility. Your writing will be more appealing and more persuasive.

Good enough for Buffett and Garner is good enough for me.

I finished the book. Expect a review next week. Spoiler alert: it’s great.

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