Bryan A. Garner, in his new book:
If you focus on a smart nonspecialist who’s actually in your audience–or, like Buffett, imagine that you’re writing for a relative or a friend–you’ll strike a balance between sophistication and accessibility. Your writing will be more appealing and more persuasive.
Good enough for Buffett and Garner is good enough for me.
I finished the book. Expect a review next week. Spoiler alert: it’s great.