President of Panasonic North America, also a marketing alumnus, lectures on change in marketing strategy class
On September 26, Tom Gebhardt came back to NIU as part of the College of Business' Executive in Residence Program and spoke to Dr. Ursula Sullivan's Marketing Strategy 495 class.
The 1982 marketing alumnus is now the President of Panasonic North America. His overarching lesson to students focused on the changing dynamics in the market place. Where steadiness and stability were valued when he graduated, today's organizations now look for flexibility, change and growth -- especially in the digital and global area. Students graduating today are better positioned for this environment, having a good understanding of connectivity in the digital age. It's this appreciation that fuels marketing and sales, which has become the most important component of today's companies. Gebhardt feels it's all about relating to customers and clients. The successful student knows that and is flexible enough to shift and change, when needed.