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Undergraduate Objectives

Our graduates will be effective business communicators.

  • College of Business graduates will be able to create common business documents.
  • College of Business graduates will be able to deliver a business presentation using the appropriate technology.
  • College of Business graduates will be able to analyze business situations and respond with the appropriate channel, form, content, and format.

Our graduates will demonstrate business ethical awareness.

  • College of Business graduates will be able to identify ethical issues, decision alternatives and the consequences of those alternatives, including the impact on stakeholders in business decision making.

Our graduates will demonstrate problem solving skills.

  • College of Business graduates will be able to identify a wide array of business problems and their interdependencies.
  • College of Business graduates will be able to analyze situations and identify relevant factors that contribute to business problems by using appropriate quantitative and qualitative tools.
  • College of Business graduates will be able to generate a range of alternative solutions, analyze their feasibility and effectiveness, and recommend the optimal solution.
  • College of Business graduates will be able to develop action plans to implement the recommended solutions.

Our graduates will demonstrate common business knowledge.

  • College of Business graduates will be able to apply the theory of the management and control of money-related operations within a business.
  • College of Business graduates will be able to apply the theory and practice of the functions of Management.
  • College of Business graduates will be able to describe the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create and keep customers.
  • College of Business graduates will be able to apply fundamental theory and manage processes to transform inputs into outputs for creating greater customer value.
  • College of Business graduates will be able to apply cross-functional concepts among the principles of business through the use of interdisciplinary exercises.
  • College of Business graduates will be able to identify the role and impact of information technology on organizations to support competitive advantage.

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Accountancy Learning Goals & Objectives
The NIU Bachelor of Science in Accountancy program provides essential study in accounting to prepare students at a level appropriate for entrance into the profession or graduate study.

  1. Our graduates will be technically competent accounting professionals.
    Our students will demonstrate an understanding of financial accounting, accounting information systems, cost management, assurance services, and taxation concepts appropriate for entrance into the profession or graduate study.

  2. Our graduates will be effective problem-solvers.
    Our students will:
    • utilize analytic skills to identify accounting problems, generate appropriate solutions, and make informed decisions.
    • apply technology tools to assist with problem solving.
  3. Our graduates will be effective communicators.
    Our students will:
    • communicate in a professional manner.
    • demonstrate effective teamwork skills.
    • exhibit professional business conduct.
  4. Our graduates will be ethical accounting professionals.
    Our students will demonstrate an understanding of relevant professional standards and codes of conduct.

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Business Administration Learning Goals & Objectives
The Business Administration program prepares graduates for a variety of entry-level positions in both the private and public business sectors. It is a generalist degree unlike other majors in the College of Business. Graduates of the Business Administration program are expected to demonstrate:

  1. the ability to solve practical business problems.
  2. the ability to identify and describe relationships among the primary business functional areas.
  3. mastery of oral, written and verbal communication skills.
  4. mastery of computer applications used in business environment.
  5. awareness of ethical issues in business organizations.

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Finance Learning Goals & Objectives

  1. The graduate must be able to list and distinguish the functional areas of finance.
    In order to be a successful financial professional one must understand the role that one's particular analysis plays in the broader agenda of the finance department of a corporation, bank, or other institution. Successful demonstration of this student learning outcome would indicate that the graduate is aware of the implications and the contributions of each of the functional areas to the achievement of the overarching goals of the unit within which the graduate will be working.
  2. The graduate must be able to apply analytical tools to solve problems.
    Many of the tasks that must be performed by the financial manager, even the routine tasks, can be complex. It is therefore important that the graduate be able to decompose a problem into its constituent parts and understand the implications of the interplay among these constituents in order to provide a solution to a particular question or to establish a systematic policy that can be applied in various similar situations.
  3. The graduate must be able to apply statistical tools to solve problems.
    The concept of risk is fundamental to every functional area of the discipline of finance. The idea of risk, in turn, is inextricable from the mathematical concept of probability; with which the discipline of statistics is concerned. It is therefore imperative that every graduate from the finance program have a firm grasp of statistics, and is able to apply the tools and analyses from statistics to problems related to finance.
  4. The graduate must understand and be able to apply accounting skills.
    The discipline of finance originated as a subset of the field of accountancy. One could even say that in large part finance is the application of economic theory to accounting data. Very commonly the financial manager is using, as the basic fodder for his analyses, the output of accounting processes. Thus, it is important that every graduate acquire basic accounting skills and understand from whence the accounting data she is using is derived.
  5. The graduate must be able to use appropriate technology.
    The practice of modern business, in general, and finance in particular requires that the student be competent with several technological implements. Primary among the tools that graduates must master is the financial calculator. The students must also be familiar with spreadsheet, presentation, and word processing applications.
  6. The graduate must demonstrate adequate written and oral communication skills.
    Acquiring the skills necessary to perform advanced statistical and analytical analysis of a financial nature would be virtually useless if one were unable to communicate the results of such analysis to others. Thus it is necessary that graduates are able to adequately communicate in writing and with the spoken word.
  7. The graduate must demonstrate good interpersonal skills.
    In addition to acquiring skills specific to the practice of financial management and oral and written communication is important that graduates are able to work with others in an appropriate manner.

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Management Learning Goals & Objectives
Graduates of the Bachelor of Science in Management program are expected to demonstrate these learning goals and objectives in addition to the College of Business Undergraduate Learning Goals and Objectives.

Graduates of our program will demonstrate the following:

  1. Problem-Solving Competencies
    • Effectively carries out all steps of decision-making process
    • Applies management principles throughout process
    • Recognizes and thoughtfully considers ethical implications when making management decisions
  2. Relationship Building Competencies
    • Participates actively in team projects and positively influences team outcomes
    • Builds effective relationships with peers, mentors, and business partners
    • Proactively manages interpersonal conflict
    • Respects and leverages diversity in backgrounds and perspectives
  3. Communication Competencies
    • Produces professional business documents
    • Delivers professional presentations
    • Appropriately seeks and utilizes feedback for improvement
  4. Career and Self-Leadership Competencies
    • Develops and acts upon a long-term career vision
    • Understands and leverages professional strengths
    • Understands and overcomes professional weaknesses
    • Actively seeks out opportunities to build professional expertise
    • Demonstrates professionalism in interaction with others

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Marketing Learning Goals & Objectives
Graduates of the Marketing program will have:

  1. The ability to apply marketing concepts. Graduates must demonstrate an understanding of the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to attract and retain customers. Key marketing concepts include those related to product, pricing, promotion, distribution, sales, management, market and business environments, and customer relationships and target markets.
  2. Mastery of problem solving and critical thinking skills. Graduates must demonstrate marketing related problem solving and critical thinking skills using qualitative and/or quantitative tools. Graduates will demonstrate the ability to develop feasible solutions within fluid and situation specific business environments. Specific skills to demonstrate problem solving and critical thinking skills include analyzing key factors leading to the identification of a problem/ opportunity, conducting appropriate analyses to generate information, and utilizing generated information to develop suitable potential solutions to marketing problems based upon available resources and restrictions.
  3. Mastery of written communication skills. Graduates must demonstrate the ability to collect, organize, interpret, and coherently present information in written format. Graduates will use proper grammar and language in developing business memos, formal business letters, business proposals, and business reports.
  4. Mastery of oral communication skills. Graduates must demonstrate the ability to collect, organize, interpret, and coherently present information in an oral format. Graduates will use situation appropriate grammar, language, and professionalism to effectively convince and/or persuade and audience.
  5. The ability to understand and effectively apply marketing metrics. Graduates must demonstrate an understanding of key marketing metrics and ability to utilize marketing metrics effectively in the analysis and solving of marketing problems. Specific skills graduates should master might include the ability to perform break-even point analysis, ratio analysis adn other key metric analysis. Other key metrics analysis could include those relating to: 1) marketing planning and customers (e.g., market growth rates, market share, marketing cost per unit, customer acquisition costs, and return on investment); 2) product, price, and promotion offerings (e.g., new product purchase rates, advertising to sales rations, gross rating points, response rates, conversion rates, costs per click, transactions per customer, and average transaction size); and 3) sales efforts( e.g., sales turnover rates, sales performance quotas, sales variances, and straight/ profit based commissions).
  6. The ability to work effectively in teams. Graduates must possess the ability to work effectively with a group of other individuals to accomplish a mutual goal and produce high quality outcomes while recognizing the benefits and difficulties of working in teams. Specific skills graduates demonstrate include goal commitment, mutual respect, effective communication, flexibility and productivity.
  7. Understanding of the global business environment. Graduates must demonstrate and understanding of the global forces that shape firms' domestic and global marketing strategies. Such forces would include those related to political, legal, economic, cultural, and financial variables.
  8. Ethical awareness. Graduates must demonstrate an awareness of and personal philosophy toward ethical practices.

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Operations Management & Information Systems Learning Goals & Objectives
Graduates with a Bachelor's degree in Operations and Information Management will produce innovative solutions to deliver products and services more efficiently and effectively in today's business environment. Our graduates will have:

  1. Processes: To Provide The Student With The Knowledge to Manage Business Processes
    • Conceptualization: The student will conceptualize business as a collection of processes.
    • Process Evaluation: The student will illustrate proficiency with business process evaluation.
    • Process Improvement: The student will exhibit the ability to improve business processes.
  2. Technology: To Provide The Student With The Knowledge to Apply Information Technology Effectively
    • Hardware: The Student Will Display An Understanding of Hardware Technology
    • Software: The Student Will Display An Understanding of Software Technology
    • Data: The Student Will Display An Understanding of Data Technology
    • Networking: The Student Will Display An Understanding of Network Technology
  3. Managing Projects: To Provide Students With Experience In Solving Business Problems.
    • Project Management: The student will demonstrate an ability to manage a project.
    • Project Integration: The student will be able to improve processes through the application of information technology appropriately.