Northern Illinois University

College of Business - NIU

OTA Market Research Lab

The OTA/Off the Record Research Lab, which contains three computer stations, the Direct Marketing Library, and a variety of other print and online resources including current periodicals, subscription newswire databases, CD-based business databases and research related software is a specialized lab for use by marketing students.

The lab serves as an excellent location for group meetings and project work. It is located in the Marketing Department suite and is available for use during regular business hours.

The OTA Lab is funded by donations from OTA/Off the Record Research, the Direct Marketing Educational Foundation, and marketing faculty.

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