Top Ranked Ethics
Dr. William McCoy
For the third year in a row, Business
Week has ranked NIU’s College of
Business ethics education among the top
three in the nation. BELIEF (Building
Ethical Leaders in an Integrated Ethics
Framework) is our signature ethics
program used to integrate ethics
education throughout the business
curriculum of the college. Since its
2006 inception, over 5,000 College of
Business students have been exposed to
this vitally important subject.
It would not be possible without the
support of our corporate partners whose
sponsorship contributions fund the
BELIEF Program. In addition, corporate
partners are helping to shape and affirm
the content of this program. A special
National Bank & Trust – Sycamore
• Nicor Gas/AGL Resources
• Northwestern Mutual
• Road Ranger
arm of BELIEF - LEAD (Leaders in
Education and Academic Discipline) –
continues to thrive by developing a
myriad of programming opportunities to
enhance education throughout the
We are committed to ensuring that our
business graduates (your future
employees) not only have an excellent
technical education, but also are
ethically grounded and prepared for the
complexities of the business world and
life. We need your help. Please consider
getting involved in the classroom or as
a corporate partner. For
more information, please contact
or call (815) 753-7807.
Contributor: Dr. William McCoy
Why do good
people sometimes make bad decisions?
Often it is because they are thrust into
a situation where they feel compelled to
act in a way that hasn’t been fully
thought through. Consequences are not
considered. Bad decisions are typically
made in haste or when there is
significant personal stake involved.
These factors make people either unable
or unwilling to evaluate the
ramifications of their actions. As a
result, actions may not be in the best
interest of principle guidelines or
worse, they may be a clear violation of
College of Business BELIEF Program has developed a
decision-making guide to help
individuals think through and process
the consequences of an action or
decision. The guide is a culmination of
various sources and common sense. The
1. Determining the facts and stating the
2. Ascertaining the stakeholders.
3. Identifying relevant factors.
4. Developing a list of 3-5 options.
Once options are developed to deal with
the ethical dilemma, a “test” is used to
determine which option emerges as the
right solution. These “tests” include
(but are not limited to):
Legality test – Is this option legal? If
not, stop here!
• Mom test – What would my
mom say if she learned of this option?
• Publicity test – Would I
want my choice of this option published
in the newspaper?
following suggested test options
Utilizing several of these test options
prior to finalizing a decision will help
when dealing with ethical dilemmas.
Remember: good people can make bad
decisions. But these steps can minimize
the chances of that scenario.
Eller Case Competition
NIU College of Business students Austin
Schulte (‘12 Marketing) and Sam Kunde
(‘12 Accountancy) placed 2nd in the
Collegiate Ethics Case Competition.
The pair flew to University of Arizona
in October after sharpening their
presentation skills over the summer and
preparing their competition response in 3 short
As a College of Business alumnus, you
can help us bring back first place this
year by supporting the BELIEF program.
Your contributions can help pay for
travel, hotel and training. Contact
McCoy for more
Schulte (left) and Sam Kunde (right)
Golden Can Competition
November, the College of Business hosts
another serious competition…The Golden
Can Food Drive. The contest challenges
faculty and staff to donate items to a
food pantry chosen by the department.
These donations provide meals and
household supplies to those in need
within our college community.
The Golden Can Food Drive challenges
each department to fill the most boxes
with donation items. The department that
fills the most wins The Golden Can
Award. Last year, OM&IS crushed other
departments by collecting and donating
85 boxes to Feed ‘Em Soup in DeKalb.
Accountancy came in 2nd place with 34
boxes, donated to Bethlehem Lutheran
Church in DeKalb.
This year, we are changing the recipe a
little …. Alumni are invited to compete.
If you are interested in making a
donation (food or monetary), we
encourage you to call the departmental
contact of your choice.
Contest is November 1 – 21, 2012
Donations need to be in the Departmental
Office by November 21st
Donate now! Good luck!
Golden Can Food Departmental Contacts
Dean’s Office/General college donation –
MBA – Claire Duvall
Volume 1, Issue 4
Alumni & Dean’s Circle Events
MKTG 450 Alumni event, farewell to Dr.
Weilbaker (retirement) and Huskie Watch
Party - Rockit Bar & Grill, Chicago
University Club of Chicago
4th Annual MBA Global Perspective
Breakfast Speaker Series:
COB Alumni Luncheon
Management & Marketing Alumni Event -
Kane County Cougars game
details to Register
Sherron Watkins Comes
whistleblower, Sherron Watkins, spoke to
College of Business students, faculty
and staff on October 10th. This
down-to-earth, modest woman rocked the
corporate world when she exposed
accounting fraud in August 2001 as the
Vice President of Corporate Development.
She believes much of the cover-up at
Enron was due to greed, power, celebrity
and fame. After years testifying at
congressional investigations to detail
the fraud, she now gives speeches at
colleges and management congresses while
teaching Adult Christian Education. The
lessons she learned can be summed up by
her favorite poet, Charles Mackay: “Men,
it has been said, think in herds; it will
be seen that they go mad in herds, while
they only recover their senses, slowly,
one by one.”
International Ethics Case Competition
University of Arizona
Ethics Case Competition
NIU, College of Business
Feedback is Important
We look forward
to hearing from you. If you have ideas about
improving this newsletter or
would like to share your
thoughts, please contact us or email
Denise Schoenbachler. We'd also like to
be updated on your career or personal moves.
to a friend