Dr. Rick Ridnour joined the Northern Illinois University College of Business in 1990. He currently serves as the Enterprise Rent-A-Car Professor of Sales. Dr. Ridnour teaches principles of selling, advanced professional selling, principles of marketing, business to business marketing, and MBA courses in sales administration, leadership and negotiation. He brings 14 years of industry experience in the marketing and sales professions and 20 years teaching experience. Dr. Ridnour received his Ph.D. from Iowa State University.
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