| Topic: | Marketing with Social Networks |
| Meeting Time: | Monday & Wednesday 3:30 p.m. - 5:00 p.m. |
| Coach: | Joan Petros |
The Bradford Group (BGE) is a privately held, direct marking company specializing in collectibles, home décor and an ever expanding variety of product forms. Founded in 1973, BGE has an unyielding commitment to product quality and exceptional customer service which has helped them become one of the premier direct marketing companies in today's global economy. BGE would like an ELC team to examine social media platforms and other online social media techniques for The Hamilton Collection, a division of BGE that focuses on developing and selling lower priced, affinity-themed collectible products. They would also like the team to develop a marketing strategy using social media that finds viable new marketing programs to increase product awareness and interest, and drive sales and promote customer retention.