Northern Illinois University

College of Business - NIU

Current Project


Wal-Mart

Topic: Cross-format Cannibalization
Meeting Time: Monday & Wednesday 2:00 p.m. to 3:15 p.m.
Coach: Dr. Charles Downing

Walmart is the second largest public corporation in the United States, and the third largest in the world. Walmart has asked the 2009 ELC team to study cross-format cannibalization. The team is working with the Walmart director of strategic finance to analyze the business impact of opening a store near an existing one. The goal is to identify the impact across the United States and provide Walmart with information to help them to continue strategic growth.