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Northern Illinois University

College of Business - NIU

Upcoming Project

NIU Department of Accountancy

Topic:	Brand, Marketing, and Online Strategy Development
Meeting Time:	Monday and Wednesday, 3:30 to 5 p.m.
Coach:	Joan Petros

The NIU Department of Accountancy has been ranked among the elite programs in the nation for over 20 years. Recently, the faculty made substantive modifications to its masters in accounting science (MAS) program - and has renamed it the Leadership MAS. Because of this significant programmatic change, the NIU Department of Accountancy would like an ELC team to develop:

A marketing strategy to attract NIU and non-NIU undergraduate students and to expand the Leadership MAS presence nationally.
A brand strategy and graphic identity to be used in all program promotions.
An online strategy to include an interactive web site (videos, blogs, forums, discussions), social media, webinars, search optimization, and analytics.

Additional information about the Department and its programs, faculty, students, and external stakeholders can be found at: www.cob.niu.edu/accy

The ELC is accepting applications through our new online application system October 12-30. Click here to apply.