Northern Illinois University

College of Business - NIU

The History of the BELIEF Initiative

Business majors at NIU find themselves faced with one of the scariest of all questions: What would your mother think?

Students are asked to ponder that and similar questions as part of the college’s new ethics training program known as The BELIEF* Initiative. Launched in the fall of 2006, the program is being heralded by many in higher education as one of the best ways yet devised to teach ethics.

Rather than focusing on ethics in a single class, the initiative strives to teach students that every decision they make has an ethical component. Thus the topic of ethics is cropping up in discussions of everything from accounting practices, to marketing claims to enforcement of human resource policies.

While every instance is unique, students use the same tools to evaluate each, consulting a 30-page booklet or a decision card reminder that they carry in their wallets. Both outline a seven-step decision making process and suggest a dozen different “tests” that can be used to evaluate the ethics of various options. While some of the tests, like the “Mom Test,” rely upon an instinctive gut check to assess the ethics of a decision, others focus on more technical matters such as legality or professional standards.

The program has been singled out for praise at numerous academic conferences, where it was hailed for its uniqueness and simplicity. The Association to Advance Collegiate Schools of Business has called it a model program that others should study.

The BELIEF Initiative has also been endorsed by some of the nation’s largest corporations – Caterpillar, Experian, KPMG, The National Bank & Trust Company of Sycamore, NICOR, and Target – have stepped forward as sponsors. Those companies have provided not only financial support for the creation of materials, but also combine to provide a speakers bureau from which professors can draw guest lecturers who can discuss the real-world application of ethics in the workplace.

So, while many other business schools lament the lack of time in their core curriculum for a course on ethics, NIU has made ethics central to all it teaches. That’s a decision Mom would be proud of.

* Building Ethical Leaders using an Integrated Ethics Framework