The Department of Marketing offers a comprehensive interactive marketing curriculum where students learn internet marketing principles such as search engine marketing (SEM) and search engine optimization (SEO), email marketing and principles of e-business. The goal of the interactive marketing program area of study is to provide students with a current, up-to-date internet marketing class schedule intended to prepare them for careers in interactive marketing or related fields.
Northern Illinois University is the only university in the state and particularly, in the Chicago area to offer internet marketing as part of the interactive marketing program area of study within the marketing degree. Dr. Debra Zahay Blatz currently holds the position of Associate Professor of Interactive Marketing teaching internet marketing and e-business courses.
Interactive Marketing refers to a form of marketing, often facilitated by technology, where we address customers individually, gather and remember their response and address them once more in a way that takes into account that unique response. In this form of marketing, marketing is a conversation, not a one-time transaction. Examples of technologies that facilitate interactive marketing are customer databases, the Internet and search engine marketing.
