"Hot Topics in Internet Marketing" Conference

Sponsored by the College of Business' Interactive Marketing area of study and Online Marketing Institute, the conference was held on May 18th, 2011 at the NIU Naperville campus.

This all-day program with break-out sessions allowed attendees to customize an experience where they learned from leading academics and professionals in the areas of Internet Strategy, Email Marketing, Search, Social Demand Generation, and more. Continental breakfast, am and pm breaks, a hot lunch and plenty of opportunities to network were included.

Marketing Managers, Directors and Vice Presidents interested in developing and maintaining their skills in this area learned the following:

• how to plan, implement and measure marketing campaigns that incorporate internet technology.
• how to utilize the latest techniques in search and social media, demand generation, web site usability testing and other internet marketing techniques.
• how to integrate these techniques into an overall integrated marketing communications strategy and your marketing plan.

For more information, contact Dr. Debra Zahay Blatz at (815) 753-6215 or zahay@niu.edu

Thank You

Thanks to all the speakers, sponsors and attendees who helped make this a great event. Keep checking this site for details about the next event.

Our Key Speakers

Experts in the area of Interactive Marketing, including internet marketing technology, direct and database marketing, our speakers have been teaching this material to executives and students for over ten years.

Dr. Debra Zahay Blatz, Restaurant.com Professor of Interactive Marketing, Northern Illinois University

Joel Book, Principal, Marketing Research & Education Group at ExactTarget, Inc.

Jen Brady, President, Fred & Associates

Rich Dettmer, Director of Digital Strategy, Partner, Slack and Company

Sandy Domagalski, Instructor of Interactive Marketing

Dr. Lauren Labrecque, Assistant Professor of Interactive Marketing, Northern Illinois University

Dr. Don Schultz, Professor Emeritus-in-Service of Integrated Marketing Communications, Northwestern University

Jennifer Veesenmeyer, Chief Operating Officer, Stratigent LLC