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2011 Internet Marketing Conference

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(815) 753-1714
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Key Speakers

Dr. Debra Zahay Blatz, Restaurant.com Professor of Interactive Marketing, Northern Illinois University Photo of Debra Zahay Blatz
Debra Zahay Blatz holds her Doctorate in Marketing from the University of Illinois, her Master of Management from Northwestern University in Evanston, Illinois, her Juris Doctor from Loyola University in Chicago and her undergraduate degree from Washington University in St. Louis. Dr. Zahay Blatz researches how firms can facilitate customer relationships, particularly using customer information in an internet marketing context. Some current research topics include customer information management for competitive advantage, data warehousing in CRM environments, email personalization and other aspects of interactive marketing.

She has published in the Decision Sciences, Industrial Marketing Management, The Journal of Advertising, Journal of Business and Industrial Marketing, Journal of Interactive Marketing, Interactive Marketing, the Journal of Database Marketing, and in the working paper series for the Marketing Science Institute and Duke University. She has presented her work at many academic and practitioner conferences. She served as assistant professor of Marketing and Ecommerce at North Carolina State University from 2000-2003, teaching electronic marketing at both the graduate and undergraduate level.

Joel Book, Principal, Marketing Research & Education Group, Exact Target, Inc. Photo of Joel Book
Joel Book is a leading authority on interactive marketing and its use to accelerate marketing and sales performance. As a Principal in the Marketing Research & Education Group at ExactTarget, Book teaches organizations how to use Email -- in combination with Mobile and Social Media -- to attract new customers, leverage content to aid product evaluation and purchase, and serve customers more effectively.

An industry veteran with more than 30 years of experience in strategic database marketing, Book has helped hundreds of companies use customer data and marketing technology to deliver relevant information and offers to customers and support the selling and customer service operations of dealers. As a speaker and seminar leader, Book is engaging and inspiring. And his presentations are packed with practical examples and case studies of what to do and how to do it right.


Jen Brady, President, Fred & Associates Photo of Jen Brady
Jen Brady founded Fred & Associates, Inc. in 2005 after determining there was a niche not being filled by other marketing companies: candor and agility. With over 15 years of professional experience in the marketing and media industries, Jen applies her own mix of creative problem solving, integrity, candor, and quality service to each project and client relationship. Jen's success, in large part, is dependent upon the ability to forge long lasting connections through quality work, industry service, and accountability. A great deal of personal attention goes into creating and maintaining these relationships often resulting in long-term partnerships.

Jen is a graduate of The University of Michigan. She is the acting President for the Chicago Interactive Marketing Association (CIMA). Jen is a frequent industry speaker. She enjoys traveling and yoga, and is a marathoner and triathlete. Prior to founding FRED, she was most recently at Starcom Mediavest where she worked on client accounts such as Allstate, U.S. Army, Disney, and Hallmark.


Rich Dettmer, Director of Digital Strategy, Partner, Slack and Company
Photo of Rich Dettmer Rich Dettmer a digital marketing strategist working in B2B advertising for Slack Barshinger and Partners. He is an avid technologist, digital marketing evangelist, Army vet, and Mizzou grad with a keen interest in using digital vehicles to achieve strategic marketing objectives. He is an expert in development, management, and planning of digital strategies and projects. He also has hands-on capabilities in a wide variety of development frameworks with skills in .Net, SQL, CSS, XML, SOAP, and systems integration.


Sandy Domagalski, M.B.A., Northern Illinois University
Photo of Sandra Domagalski Sandy Domalgalski has over twelve years of corporate experience, primarily in the insurance industry with Zurich Life and GE Financial Assurance, the last five years of which were concentrated in the direct marketing area. Her large-scale direct mail campaigns supported multiple channels, including inbound calling, television and Internet. Her other responsibilities included operations management, underwriting, agent relations and group retirement.

Since 2002, Ms. Domalgalski has been an Instructor of Marketing in the undergraduate and graduate marketing programs at Northern Illinois University, teaching Integrated Marketing Communications, Direct Marketing and the Graduate Survey of Marketing.

Dr. Lauren Labrecque, Assistant Professor of Interactive Marketing, Northern Illinois University
Photo of Lauren Labrecque Lauren Labrecque joined the Interactive Marketing Program at Northern Illinois University in 2010. She completed her Ph.D. in Marketing at the University of Massachusetts Amherst and holds a master's degree in Digital Media Studies from the University of Denver. Before pursing her doctorate held the position of Director of Database Systems and Multimedia Communications at the Isenberg School of Management, UMass Amherst, and provided Internet marketing consulting to small businesses, primarily in the area of web design and search engine marketing.

Her research interests include privacy issues in interactive marketing, consumer generated media, social media, and sensory marketing. Professor Labrecque has presented her research at academic conferences including the American Marketing Association; Academy of Marketing Science, Association for Consumer Research, Society for Consumer Psychology, Public Policy and Marketing Conference, and Society for Marketing Advances. Her research is published or forthcoming at the Journal of Consumer Affairs, the Journal of Interactive Marketing, and the Journal of Retailing.

Professor Labrecque is a member of the American Marketing Association (AMA), Academy of Marketing Science (AMS), Direct Marketing Educational Foundation (DMEF), and Society for Marketing Advances (SMA). She is also Vice President of Internet Communications & Social Media for the AMA's Consumer Behavior Special Interest Group (CBSIG).


Dr. Don Schultz, Professor Emeritus-in-Service of Integrated Marketing Communications, Northwestern University Photo of Don Schultz
Don E. Schultz is Professor (Emeritus-in-Service) of Integrated Marketing Communication, Northwestern University, Evanston, IL. He is also president of the global marketing consultancy Agora, Inc. also located in Evanston.

Prior to his academic career, Dr. Schultz spent 15 years in media and advertising agency management, the last ten at Tracy-Locke Advertising and Public Relations, Dallas, Texas where he was a senior vice president and management supervisor on a number of national accounts. He resigned from Tracy-Locke to pursue a career in academia.

Schultz lectures, conducts seminars and conferences and consults on five continents. His current research and teaching focuses on communication integration, branding and the financial measures of marketing and communication and internal marketing. He has or currently holds Visiting/Adjunct/Guest professorship appointments at Cranfield School of Management and Hull University in the UK, Queensland University of Technology in Brisbane, Australia, Peiking and Tsinghua Universities in Beijing, China, Haken School of Economics, Helsinki, Finland and others.


Jennifer Veesenmeyer, Chief Operating Officer, Stratigent LLC Photo of Jennifer Veesenmeyer
Jennifer has served as the Vice President of Analytics at Stratigent since 2009, where she has specialized in assisting enterprise-level organizations overcome the communication challenges of web analytics, such as gaining executive buy-in, building consensus and facilitating cultural change. She is highly regarded as an industry thought leader and is frequently asked to conduct educational presentations on the topic of meaningful reports.

In a former life, Jennifer managed a team of SEO professionals at a large Internet marketing company. Her 12 years of marketing communication experience includes several years as the Communications Director at an international affiliation of law firms as well as a few years of working with software resellers, associations and non-profit organizations.

Jennifer holds a Master's Degree in International Communication from Purdue University and has repeatedly been published in leading business and trade publications, including Global Law & Business, Legal Management, Marketing for Lawyers and Boston Business Journal.