Contact:
Debra Zahay
Acxiom Corporation Professor
Interactive Marketing
Phone Number: 815-753-6215
Fax Number: 815-753-6014
Email: Debra Zahay
| Audience: | Executives and managers and line employees in marketing, sales, customer service and production, any industry seeking to utilize the power of direct and interactive marketing. |
| Format: | Sample programs below can be half-day or full-day programs and a longer course can be developed using these or other topics |
| Objective: | Help companies focus their interactive and direct marketing efforts, set their priorities, achieve their ROI |
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Module 1:
Overview of Direct and Interactive Marketing |
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Module 2:
Database Marketing |
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Module 3:
CRM |
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Module 4:
Electronic Promotion/Search Strategy |
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Module 5:
Measurement |
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Module 6:
Custom Cases and exercises |
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