Northern Illinois University

College of Business - NIU

Executive Education

Contact:
Debra Zahay Blatz
Acxiom Corporation Professor
Interactive Marketing
Phone Number: 815-753-6215
Fax Number: 815-753-6014
Email: Debra Zahay Blatz

Audience: Executives and managers and line employees in marketing, sales, customer service and production, any industry seeking to utilize the power of direct and interactive marketing for internet marketing such as search engine marketing (SEM) search engine optimization (SEO).
Format: Sample internet marketing programs below can be half-day or full-day programs and a longer course can be developed using these or other topics
Objective: Help companies focus their interactive and direct marketing efforts, set their priorities, achieve their ROI