Interactive Marketing Faculty
Debra Zahay Blatz, Ph.D.
Dr. Debra Zahay-Blatz is the Professor of Interactive Marketing at Northern Illinois University. She holds her Doctorate in Marketing from the University of Illinois, her Master of Management from Northwestern University in Evanston, Illinois, her Juris Doctor from Loyola University in Chicago and her undergraduate degree from Washington University in St. Louis. Dr. Zahay-Blatz researches how firms can facilitate customer relationships, particularly using customer information. Some current and recent research topics include customer information management for competitive advantage, information use in new product development and particularly crowd-sourcing, data warehousing in CRM environments, email personalization and other aspects of interactive marketing. Some of the journals in which she has published include Journal of Product Innovation Management, Decision Sciences, Industrial Marketing Management, Journal of Advertising Research, Journal of Business and Industrial Marketing, Journal of Interactive Marketing, Interactive Marketing, Journal of Database Marketing, and in the working paper series for the Marketing Science Institute. She has presented her work at many academic and practitioner conferences. Prior teaching experiences include North Carolina State University in Raleigh, North Carolina and DePaul University in Chicago, Illinois.
Dr. Zahay-Blatz has been the President of her own database and relationship management consulting firm since 1993 and has extensive experience helping companies identify and develop customer relationships. Her prior business experience includes senior marketing management responsibilities at MCI Telecommunications and Dun & Bradstreet. She has also served as a Vice President on the Executive Board of the Chicago American Marketing Association and currently serves on the Board of the Chicago Association of Direct Marketing.
Sandy Domagalski, M.B.A.
Sandy Domalgalski has over twelve years of corporate experience, primarily in the insurance industry with Zurich Life and GE Financial Assurance, the last five years of which were concentrated in the direct marketing area. Her large-scale direct mail campaigns supported multiple channels, including inbound calling, television and Internet. Her other responsibilities included operations management, underwriting, agent relations and group retirement.
Since 2002, Ms. Domalgalski has been an Instructor of Marketing in the undergraduate and graduate marketing programs at Northern Illinois University, teaching Integrated Marketing Communications, Direct Marketing and the Graduate Survey of Marketing.