Sponsored by the College of Business' Interactive Marketing area of study, The Latest Wave in Internet Marketing conference was held on April 19th, 2012 at the NIU Naperville Center. Thanks to all speakers/facilitators, sponsors, attendees and planning committee and board members and watch for more information on our online certificate in Internet Marketing for marketing practitioners!!

This all-day program with break-out sessions allows attendees to customize an experience to learn from leading academics and professionals in the areas of Search, Social Media, Mobile Marketing and more. Choose from the general track or the social media track or combine the two. A compelling keynote from Ron Jacobs of Jacobs and Clevenger starts the day and the program includes both b2b and b2c examples and hands-on workshops on facebook, linkedin, twitter, google+ and HTML basics. Continental breakfast, am and pm breaks, a hearty lunch and plenty of opportunities to network are included.

Participant Benefits

• Enhance your social media, search, or mobile marketing strategies
• Discover how web analytics can improve your internet marketing effectiveness
• Explore ways to improve cross-channel marketing campaigns
• Network with leading internet marketing professionals

Conference Director

Dr. Debra Zahay Blatz heads the Interactive Marketing Area of study for undergraduates at Northern Illinois University, the only program of its kind in the Greater Chicago Area. The Area of Study has fifty graduates a year receiving a certificate in interactive marketing and graduates of the program are working in search, social media, web usability and related areas. She holds her Doctorate in Marketing from the University of Illinois, her Master of Management from Northwestern University in Evanston, Illinois, her Juris Doctor from Loyola University in Chicago and her undergraduate degree from Washington University in St. Louis. Dr. Zahay Blatz researches how firms can facilitate customer relationships, particularly using customer information in an internet marketing context. Some current research topics include customer information management for competitive advantage, data warehousing in CRM environments, email personalization and other aspects of interactive marketing.

For more information, contact Dr. Debra Zahay Blatz at (815) 753-6215 or zahay@niu.edu

New at 2012 Conference

• Social media track
• Mobile Marketing Panel
• Hands-on Workshops on Twitter, Facebook, LinkedIn, Google+ and HTML
• Network on the Vivastream™ social web platform before, during and after the event.

Key Speakers

• Ron Jacobs, President, Jacobs & Clevenger, Keynote
• Jen Brady, CEO & President, Fred and Associates
• Neil M. Brown, Partner/Chief Marketing Officer (CMO), Modern Marketing Partners
• Jennifer Vessenmeyer, Stratigent, LLC
• Adam Garcia, Sr. Manager, Customer Acquisition, Walgreens
• Dana VanDen Heuvel, Founder, The Marketing Savant Group
• Rob Jackson, Global Customer Integration ECRM, Dell
• Jasbir Patel, Director, Walgreens
• Geoff McHale, Vice President, comScore
• David Tzau, Manager, Search Engine Marketing at CDW