PROGRAM PLAN

BREAK-OUT SESSION
General Track
(Room 260)

BREAK-OUT SESSION
Social Media Track
(Room 101B & 101C)

7:45a Registration & Last-Minute Lab Sign-up (Atrium)

8:30a Welcome (pdf)
          Plenary Keynote Ron Jacobs: Measurement, merging of direct and digital (pdf)

9:20a Coffee Break (Atrium)

9:30a Breakouts

Cross Media: B2B - What is the right mix (pdf)
(Neil Brown/Modern Marketing Partners)

Social Media Playbook (pdf)
(Rob Jackson/Dell )

10:30a Breakouts

B2B Optimization Strategy: Using Analytics to Optimize Conversions (pdf)
(Jennifer Veesenmeyer/Stratigent)

Power of Like (pdf)
(Geoff McHale/Comscore)

11:20a Lunch/Lab Sessions: Basics of Twitter, Google+, Facebook, HTML
(Lunch in Atrium / Labs in Rooms 115 & 117)

1:00p Breakouts

Search (pdf) (pdf)
(David Tzau/CDW; Adam Garcia/ Walgreens)

Monitoring, Listening and Measuring (pdf)
(Jen Brady/Fred & Associates)

2:00p Breakouts

Mobile Panel: Recent Trends and Future Predictions
(Steve Snyder/Area Vice President for Dun & Bradstreet; and Panel featuring Leapfrog Online, Vibes Mobile Marketing and Arc Worldwide) (pdf)

Social Media Case Studies (pdf)
(Dana Van DenHeuval/The Marketing Savant)

3:00p Networking Break (Atrium)

3:30p Plenary Summary Panel (Room 101B & 101C)
Hear representatives from: CDW, Dell, Comscore, and others, including Courtney Hunt, Organizational Effectiveness Consultant & Social Media Strategist, talk about "The Latest Wave" and upcoming trends in Internet Marketing. MODERATED BY SCOTT BUSSERT FROM DATA MART DIRECT.