Useful Links for data sources
Converts NAICS to SIC codes
Company and industry information
Claritas offers market research, demographic data, marketing software and market segmentation services
Blogging
Example student blog example from the Marketing 370 Internet Marketing Course
This is a web-based blogging aggregator
Microsoft gives good info on these topics
Take a look at some of their blogs. Could they be of a useful type for your project?
Great example of a corporate blog; look at the style and content
Seven basic types of blogs
Well-respected corporate web site
Search
Alexa for search and other web site statistics
Newsletters
Podcasting
Podcasting news and information
RSS
See how GM lets blogs and other web sites use RSS feeds for its company information.
Web Marketing Tips - Copy Writing techniques other design ideas
Web Design
Check out how the site customizes the user experience, uses info tools.
A WIKI allows for customized content on a web page and for each person to edit the page and here is a complete definition.
Other Links
Lots of good info on WOM marketing!
Some background on multicultural marketing to help with your podcast assignment
Social Networks
A Facebook social networking group composed of current students as well as Interactive Marketing alumni. The NIU IM Facebook group is a great place for students to keep in touch and stay current on job postings and internship opportunities.