Quick Navigation
Primary Page Content
Topic Navigation
Audience Navigation
NIU Global Links
NIU Search
Footer Information
Top of Page
Northern Illinois University
College of Business - NIU
MyNIU
|
A-Z Index
|
Calendar
|
Directory
|
Maps
|
NIU Home
NIU Website Search:
Advanced Search
Prospective Students
Current Students
Faculty & Staff
Alumni & Corporate Connections
Professors
Curriculum
Advisory Board
Employer Resources
Open Internships and Jobs
Student Resources
Student Resumes
Interactive Marketing Alumni
Partnership
Dr. Zahay Blatz's Blog
Glossary
Links
Executive Education
Module 1: Overview of Direct and Interactive Marketing
Module 2: Database Marketing
Module 3: CRM
Module 4: Electronic Promotion/Search Strategy
Module 5: Measurement
Module 6: Custom Cases and exercises
Contact Us
College Home
Marketing Home
Interactive Marketing Home
Module 4: Electronic Promotion/Search Strategy, SEO, SEM
Module 4:
Electronic Promotion/Search Strategy
Electronic promotion vs. traditional media
Integrating electronic promotion with traditional promotional channels
Designing the objectives of an e-promotion campaign
Email marketing, response rates, design
Search, paid and non-paid, SEO, SEM
