Debra Zahay Blatz Ph.D., University of Illinois
Debra Zahay Blatz holds her Doctorate in Marketing from the University of Illinois, her Master of Management from Northwestern University in Evanston, Illinois, her Juris Doctor from Loyola University in Chicago and her undergraduate degree from Washington University in St. Louis. Dr. Zahay Blatz researches how firms can facilitate customer relationships, particularly using customer information in an internet marketing context. Some current research topics include customer information management for competitive advantage, data warehousing in CRM environments, email personalization and other aspects of interactive marketing.
She has published in the Decision Sciences, Industrial Marketing Management, The Journal of Advertising, Journal of Business and Industrial Marketing, Journal of Interactive Marketing, Interactive Marketing, the Journal of Database Marketing, and in the working paper series for the Marketing Science Institute and Duke University. She has presented her work at many academic and practitioner conferences. She served as assistant professor of Marketing and Ecommerce at North Carolina State University from 2000-2003, teaching electronic marketing at both the graduate and undergraduate level.
Prior to her academic career, Dr. Zahay Blatz was an Executive-in-Residence at DePaul University’s Kellstadt Graduate School of Business. She has been the President of her own relationship management consulting firm since 1993 and has extensive experience developing customer database applications to help companies identify and develop relationships with their best customers. Her prior business experience includes senior marketing management responsibilities at MCI Telecommunications and Dun & Bradstreet. She has also served as a Vice President on the Executive Board of the Chicago American Marketing Association and currently serves on the Advisory Board to a Midwest-based venture capital firm that invests in early-stage technology companies. Contact Dr. Zahay Blatz
Denise D. Schoenbachler, Dean, College of Business, Northern Illinois University, Ph.D., University of Kentucky
Denise was instrumental in developing the Interactive Marketing Area of Study, and taught the first Interactive Marketing course. Currently, Denise teaches Promotion, Direct Marketing, and Database Marketing Management. She has been the recipient of the prestigious Ideal Industries Excellence in Business Teaching Award, the Delta Sigma Pi Outstanding Teaching Award, the DMEF Excellence in Teaching Award, and the Department of Marketing Excellence in Teaching Award.
Denise completed a faculty internship with The Signature Group in 1996 and was co-investigator on the Intergraph grant proposal resulting in the GIS lab donation in spring, 1997. Denise's research interests include privacy issues in interactive marketing, telemarketing legislation, and marketing communication. Her articles have appeared in the Journal of Advertising, Journal of Consumer Marketing, Journal of Applied Business Research, Journal of Business and Industrial Marketing, Journal of Nonprofit and Public Sector Marketing, Journal of the American Telemarketing Association, and Marketing Education Review.
Sandy Domagalski, M.B.A., Northern Illinois University
Sandy Domalgalski has over twelve years of corporate experience, primarily in the insurance industry with Zurich Life and GE Financial Assurance, the last five years of which were concentrated in the direct marketing area. Her large-scale direct mail campaigns supported multiple channels, including inbound calling, television and Internet. Her other responsibilities included operations management, underwriting, agent relations and group retirement. Since 2002, Ms. Domalgalski has been an Instructor of Marketing in the undergraduate and graduate marketing programs at Northern Illinois University, teaching Integrated Marketing Communications, Direct Marketing and the Graduate Survey of Marketing.