The Department of Marketing also offers an area of study in Interactive Marketing, one of the fastest growing aspects of Marketing today. The area of study is supported by the Chicago Association of Direct Marketing Educational Foundation and offers students a state of the art curriculum in Interactive Marketing. Graduates with an Interactive Marketing area of study are in demand in direct marketing service bureaus, direct mail production houses, advertising agencies, and corporations using direct marketing.
355. DIRECT MARKETING (3). Survey of all aspects of direct marketing. Traditional direct marketing topics including direct mail, retail direct marketing, print media, and list management. Current topics including electronic media, strategic database marketing, and privacy issues. PRQ: MKTG 310 or UBUS 310.
370. INTERNET MARKETING (3). Introduction to business functions using the Internet. Topics include the World Wide Web, discussion groups, e-mail, the different functions and applications of the Internet, and how interactive technologies have changed business and consumer practices. Emphasis on the effect of the use of interactive technology on a company's existing market mix and current and potential uses of the Internet for marketing tactics and strategies. PRQ: MKTG 310 or UBUS 310.
455. DATABASE MARKETING MANAGEMENT (3). Intensive examination of the concepts and tools to manage and utilize a marketing information system. Emphasis on using database information in a marketing context. Topics include sources of marketing data, the use of statistical tools to identify marketing opportunities, the use of mapping tools in marketing, and an introduction to neural networking and its use in marketing information systems. PRQ: MKTG 355 or consent of department.
470. INTERACTIVE MARKETING TECHNOLOGY (3). Analysis of the technology used to support interactive marketing systems for business-to-business and business-to-customer marketing strategies. Topics include Web page design and implementation, collection and analysis of customer information, and ethical, privacy, and security issues. Applications-oriented approach requiring students to use software to create and implement a marketing Web page and perform many of the hardware related tasks of interactive marketing. PRQ: UBUS 310 or MKTG 310, and MKTG 370.