Department of Marketing - COB - NIU

Department of Marketing

labaction

The Department of Marketing

We offer a contemporary, innovative, and relevant curriculum that is in keeping with the needs of a globally competitive and inter-connected economy. Students custom design a curriculum that suits their unique needs and aspirations choosing from several areas including international marketing, promotional management, marketing research, retailing, and new product development.

Two Leading-Edge Areas of Study

The Interactive Marketing area of study has continued to grow alongside its need in the marketplance, and the Professional Selling area of study is nationally recognized and industry-acclaimed.

Real-world Networking Opportunities

Throughout the year, our students have the option of attending events and participating in classes that combine real-world experiences and networking opportunities. Click here to learn more about:

  • Annual Golf Outing
  • Marketing & Sales Talent Night
  • Meet the Mentor Night
  • Professional Sales Bowling Event
  • Sales Decathlon

Marketing Student Portfolio

All graduating marketing majors are required to complete a student portfolio, concrete examples of works completed while in the program, which provides our students with a significant competitive advantage in their career search. more...

Active Business Partnerships & Strong Industry Support

Our faculty members and staff maintain active partnerships with the Chicago area business community that, in turn, support the Department by providing internship opportunities, scholarships, career assistance and employment opportunities for our students.