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Northern Illinois University

College of Business - NIU

Curriculum

Major in Marketing (B.S.)

Advisement in Undergraduate Studies

Freshman YearSophomore Year
English 104 or 10 3 hrs Econ 260 and 261 6 hrs
Math 211 3 hrs ACCY 206 and 207 6 hrs
MGMT 217 3 hrs UBUS 223 3 hrs
Psych 102 3 hrs 1 Social Science
Tool Course (from list)		 3 hrs
General Education
& Electives		 18 hrs General Education
& Electives		 12 hrs
Total 30 hrs Total 30 hrs

Advisement in Department of Marketing:

First Semester Junior Second Semester Junior
UBUS 310
Business Cross Function		 9 hrs MKTG 325
Consumer Behavior		 3 hrs
UBUS 311
Business Seminar		 3 hrs MKTG 350
Principles of Selling		 3 hrs
MGMT 346
Business Communication		 3 hrs MKTG 443
Marketing Research		 3 hrs

OMIS 351
Information Systems		 3 hrs
Elective 3 hrs
Total 15 hrs Total 15 hrs

 

First Semester Senior Second Semester Senior
MKTG Elective 3 hrs MGMT 468
Analysis of Business		 3 hrs
MKTG Elective 3 hrs MKTG 495
Marketing Strategy		 3 hrs
MKTG Elective 3 hrs Elective 3 hrs
Elective 3 hrs Elective 3 hrs
Elective 3 hrs Elective 3 hrs
Total 15 hrs Total 15 hrs
  • A grade of "C" or better is required in UBUS 310.
  • A minimum of 40 hours of upper division credit is required for graduation.
  • A minimum of 60 hours (50% of total 120-hour program) must be outside the areas of Business and Economics.
  • A minimum GPA of 2.0 is required in the major, computed on all 300-400 required major level courses.
  • A minimum of 120 hours must be completed to graduate.
  • Credits earned in MKTG 458, Internship in Marketing, may not be used to complete the 9 hours of Marketing elective requirement.
  • Consult the catalog for more complete descriptions, including course prerequisites.