Northern Illinois University

College of Business - NIU

Degrees & Programs

Interactive Marketing Area of Study

The Department of Marketing also offers an area of study in Interactive Marketing, one of the fastest growing aspects of Marketing today. The area of study is supported by the Chicago Association of Direct Marketing Educational Foundation and offers students a state of the art curriculum in Interactive Marketing. Graduates with an Interactive Marketing area of study are in demand in direct marketing service bureaus, direct mail production houses, advertising agencies, and corporations using direct marketing.

  • MKTG 355 Direct Marketing
  • MKTG 370 Internet Marketing

Two of the following:

  • MKTG 348 Integrated Marketing Communications
  • MKTG 455 Database Marketing Management
  • MKTG 470 Interactive Marketing Technology

Visit www.cob.niu.edu/interactivemarketing for more details on this program.