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Marketing Department


Minor in Marketing

The minor in marketing is offered to students across campus (of all majors) to enhance their skills in preparation for entry-level career opportunities. Students who complete the minor will have a basic understanding of general marketing concepts as well as the sales and buying process. Students must meet pre-admission requirements before formally declaring their minor. For more information contact the Academic Advisor in the Department of Marketing, Emily Cronauer, at ecronauer@niu.edu or stop in the Department of Marketing office located in Barsema Hall room 128.

Marketing majors receive priority registration access to MKTG courses each semester. Students pursuing the minor in marketing are encouraged to be flexible in their choice of marketing electives to complete the minor requirements.

Pre-Admission Requirements (9-10)
The following courses must be completed or in progress prior to declaring the minor:
ECON 260 - Principles of Microeconomics (3)
PSYC 102 - Introduction to Psychology (3)
UBUS 223 - Introduction to Business Statistics (3)
   OR STAT 301 - Elementary Statistics (4)
   OR STAT 350 - Introduction to Probability and Statistics (3)

Requirements (15-24)
MKTG 310 - Principles of Marketing (3)
   OR UBUS 310 - Business Core: Lecture (9)
   AND UBUS 311 - Business Core: Seminar (3)
MKTG 350 - Principles of Selling (3)
MKTG 443 - Marketing Research (3)
   OR MKTG 325 - Buyer Behavior (3)

Two electives (6) from the following marketing course options:
MKTG 325 - Buyer Behavior (3)
MKTG 348 - Integrated Marketing Communications (3)
MKTG 355 - Multichannel Direct Marketing (3)
MKTG 365 - Principles of Retailing (3)
MKTG 367 - Principles of Global Marketing (3)
MKTG 370 - Internet Marketing (3)
MKTG 425 - Services Marketing (3)
MKTG 443 - Marketing Research (3)
MKTG 446 - Sales Management (3)
MKTG 450 - Advanced Professional Selling (3)
MKTG 455 - Database Marketing and Data Mining (3)
MKTG 467 - Global Marketing Management (3)
MKTG 470 - Interactive Marketing Technology (3)
MKTG 490 - Current Topics in Marketing (3)