Greetings from the new Marketing Insights Editors!

Vol 2: May 2005

Congratulations

The article "Building Brand Loyalty Through Individual Stock Ownership" co-authored by Drs. Denise Schoenbachler, Geoffrey Gordon & Tim Aurand has been named as the Literati Club Awards for Excellence outstanding paper for the publication Journal of Product & Brand Management.

 
Marketing Insights is edited by Tim Aurand & Tanuja Singh at the Northern Illinois University.
Contact us at: marketinginsights@niu.edu

             Marketing Insights is a publication of the Marketing Management Association

(http://www.mmaglobal.org)
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