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WHAT'S NEW WITH MMA

• Welcome message from the new Marketing Insights Editors by  Tanuja Singh and Tim Aurand

• Call for Papers : MMA Spring Conference 2005

• Welcome message from new MMA President Fred Hoyt

• Spring 2004 Conference Wrap Up by  Fred Hoyt

• What's in a Name? by  Brian Engelland

   

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WHAT'S NEW IN THE CLASSROOM

New Pedagogy

• The Apprentice comes to NIU Classroom! by  Denise Schoenbachler, Elisa Fredericks  and Carol DeMoranville

• AACSB provides resource center for teaching business ethics by  Linda Ferrell

• Implementing the Seven Principles for Good Practice in undergraduate education by  Michelle Kunz

• Teaching and learning innovation through hybrid class by  Rama Yelkur

         

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WHAT'S NEW IN THE MARKETING ARENA

Service Quality

• How to improve service quality and satisfaction by J Scott Armstrong

         

Thoughts on Academia

• Why every faculty member should become an administrator by  Michael D'Amico

• Grading by contract by Karen James

• Next week's  Lecture by  Michelle Kunz

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