As the "Unifying Voice for Advertising," the American Advertising Federation (AAF) protects and promotes the well-being of advertising. The organization accomplishes this mission through a unique, nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters. Membership is open to students interested in advertising and is not limited to business majors. NIU's AAF chapter arranges opportunities for students to interact with advertising professionals and seeks to provide the industry with future leaders. AAF honors advertising excellence and encourages diversity within the organization.
| Advisor: | Dr. Kimberly Judson (753-6228) |
The American Marketing Association (AMA) is the world's leading professional student organization, whose goal is to further the professional development of students through leadership training and involvement in the field of marketing. Membership is open to students interested in marketing and is not limited to business majors. The NIU chapter consists of dynamic and committed students that have the need to benefit from personal involvement. Some of the programs include professional speakers, mock interviews, visits to Chicago-area corporations, and other events that expand knowledge and allow students to meet new people.
| Advisors: | Dr. Tim Aurand (753-6231) Dr. Geoffrey Gordon (753-6226) |
The Marketing Student Advisory Board holds its membership at 15 students. The general purpose of the MSAB is to advise the Dept. of Marketing by initiating specific suggestions on all important student matters and represent marketing students by serving as a channel of communication and source of information between the students and the department. Some specific activities the MSAB is involved in are administering faculty evaluations each semester, nominating a faculty member for the Excellence in Teaching Award, and various fundraising activities. MSAB also hosts the Marketing Awards Banquet and Graduation party in the spring.
| Advisor: | Mrs. Chris Stakal (753-6230) |
The Marketing Honor Society has four primary goals: (1) to recognize and honor undergraduate marketing students who have consistently demonstrated scholastic growth and attainment; (2) to provide a base by which current student members may make appropriate and productive contacts with business, government and academic communities; (3) to develop long-term relationships with NIU Marketing alumni; (4) to recognize and honor excellence in corporate achievement by business executives. The MHS holds elections each spring to elect student members to serve as the board for the upcoming year and hold general member meetings throughout the year.
| Advisor: | Mrs. Chris Stakal (753-6230) |
Pi Sigma Epsilon is a professional sales and marketing organization open to both men and women of all majors. The basic philosophy is to give students real-world experience while still in school and allow the opportunity to apply what is learned in the classroom. There are opportunities to strengthen resume writing and interviewing skills while making contact with successful speakers and alumni. Students learn communication and social skills through the organization's environment. PSE has a membership of 60 students. New members are put into small groups and advised by two general members as they organize and implement their own sales or service project. The chapter is also affiliated with the Sales and Marketing Executives of Chicago. Once a month the group is invited to Chicago meetings that provide a valuable experience.
| Advisor: | Dr. Dan Weilbaker (753-6228) |