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Marketing Portfolio


Portfolio Checklist

Student instructions:
Below are the minimum requirements for student portfolios, please include more assignments if possible. All assignments must be ungraded copies from a marketing course. Only one assignment may be used twice. If you use an assignment twice, please include the full assignment in one section and include only the cover page and location of the assignment in the second section. print checklist...

  • Current Resume
  • Post-Graduation Survey
  • Learning Objective # 1: Marketing Concepts (minimum 4 items)
    ~ 2 individual assignments
    ~ 2 individual or group assignments
  • Learning Objective # 2: Problem Solving/Critical Thinking (minimum 2 items)
    ~ 1 individual assignment
    ~ 1 individual or group assignment
  • Learning Objective # 3: Written Communication (minimum 2 items)
    ~ 2 individual written assignments
  • Learning Objective # 4: Oral Communication (minimum 1 item)
    ~ "Oral Communication Skills" form signed by a marketing professor or instructor
    ~ Oral Presentation Rating form
    ~ MKTG 350 or MKTG 450 Video/ DVD if available (optional)
  • Learning Objective # 5: Marketing Metrics (minimum 2 items)
    ~ 1 individual assignment
    ~ 1 individual or group assignment
  • Learning Objective # 6: Work Effectively in Teams (minimum 1 item plus signed form)
    ~ "Work effectively in teams" form signed by a marketing professor or instructor
    ~ Team assignment or presentation used to assess effectiveness
  • Learning Objective # 7: Global Business Environment (minimum 1 item)
    ~ 1 individual or group assignment
  • Learning Objective # 8: Ethical Business Practice Awareness (minimum 1 item)
    ~ 1 individual assignment