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Bachelor of Science in Marketing


Degree Requirements

Lower-Division Requirements

All business majors must first complete the following prerequisite courses with a C or better and earn 60 semester hours (junior standing) before beginning courses in their major.

  • ACCY 206 - Introductory Financial accounting (3)
  • ACCY 207 - Introductory Cost Management (3)
  • MGMT 217 - Legal Environment of Business (3)
  • OMIS 259 - Introduction to Business Information Systems (3)
  • UBUS 223 - Introduction to Business Statistics (3)
  • ECON 260 - Principles of Microeconomics (3)
  • ECON 261 - Principles of Macroeconomics (3)
  • ENGL 104 - Rhetoric and Composition II (or ENGL 105) (3)
  • MATH 211 - Calculus for Business and Social Sciences (3) or MATH 229, Calculus I (4)
  • PSYC 102 - Introduction to Psychology (3)
  • UBUS 100 - Career Compass. This course is optional for transfer students with 45 or more credit hours.

Upper-Division Requirements

Marketing majors must complete the following courses with a C or better in order to graduate. Students are encouraged to use their marketing electives to complete course work related to their specialization.

Required Courses for all Marketing Majors

  • MGMT 346 - Business Communication (3)
  • OMIS 351 - Information systems in Organizations (3)
  • MKTG 325 - Buyer Behavior (3)
  • MKTG 350 - Principles of Selling (3)
  • MKTG 443 - Marketing Research (3)
  • MKTG 495 - Marketing Strategy (3)
  • MGMT 468 - Strategic Management (3)
  • MKTG 99 - Portfolio (0)
  • Electives in marketing, UBUS 485, or one of the following areas of study (9-12)
    1. Interactive Marketing (12)
      • MKTG 355 - Direct Marketing (3)
      • MKTG 370 - Internet Marketing (3)
      • And two of the following (6)
        • MKTG 348 - Integrated Marketing Communications (3)
        • MKTG 455 - Database Marketing Management (3)
        • MKTG 470 - Interactive Marketing Technology (3)
    2. Professional Sales (9)
      • MKTG 435 - Business-to-Business Selling (3)
      • MKTG 446 - Sales Management (3)
      • MKTG 450 - Advanced Professional Selling (3)