The Department of Marketing offers a comprehensive professional sales area of study curriculum.
The purpose of the sales area of study is to provide students with leading edge instruction as well as practical experience dedicated to preparing the graduates for success in entry-level sales positions and career advancement.
On October 22, 2002, the Northern Illinois University Sales Program was the first university program awarded the distinction of providing a Certified Sales Curriculum by the Professional Society for Sales and Marketing Training (SMT).
The SMT Certification means that NIU's sales program met specific criteria for staff, curriculum, affiliation, and quality. The standard for a university programs are almost identical to those imposed on businesses for best practices in sales education.
This highly successful program has been recognized in several national publications: