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Professional Sales Program

Special Giving Program

The NIU Professional Sales program offers students a curriculum with leading edge instruction as well as practical experience dedicated to preparing our graduates for success in entry-level sales positions and career advancement. We rely on the generosity of our donors to obtain adequate funding to make these experiences diverse and meaningful. see current needs request


  • First school to receive SMT (Professional Society for Sales and Marketing Training) Collegiate Sales Program Certification (October 22, 2002).
  • One of the two "Centers of Excellence" in NIU College of Business (along with Accounting).
  • Dr. Rick Ridnour (sales faculty) named NIU Presidential Teaching Professor in 2004.
  • Dr. Robert Peterson (sales faculty) 2011 AMA National Excellence in Sales Teaching Award.


  • NIU established first academic Professional Sales Program in 1988.
  • First sales-specific international exchange program. NIU-Dublin Institute of Technology.
  • 95% of Sales Program graduates receive job offers.
  • A founding member of the University of Sales Center Alliance (2002).
  • A founding member of Global Sales Science Institute (2006).

Program Highlights:

  • Four full-time faculty dedicated to the sales program.
  • Certificate in Professional Selling: four undergraduate sales-specific courses.
  • White Lodging Professor of Sales Named Professorship.
  • Enterprise-Rent-A-Car Professor of Sales Named Professorship.
  • Sales Advisory Board with 30 sales executives from national and international companies.
  • Participation in the National Collegiate Sales Competition and World Collegiate Sales Open.
  • Business Golf: 14 years of providing sales students with education and experience in using golf as a sales tool.

Professional Involvement:

  • University Sales Center Alliance
  • Professional Society for Sales and Marketing Training
  • National Conference of Sales Management
  • Global Sales Science Institute
  • Sales Education Foundation