Tom Kneifel: Student Turned Author

The following post was written by Senior Marketing Major Tom Kneifel.  

Listening to all of my friends talk about being seniors and what they plan on doing after college really made me reflect on what I have done in the past few years. Every now and then I would reminisce with my roommates about all of the great ideas we had or adventures we went on while at NIU. After a while I realized how much we had done together and I had one of those “I should write a book” moments. Eventually it became an e-book entitled “40 Ways to Have More Fun and Freedom in College”.

I began the project by researching how to become self-published by selling an e-book. I knew I wanted to sell it electronically because of several reasons. The first reason is that in order to publish a book online it costs almost nothing besides the time to write the book. Also, I knew that my target market was a younger crowd who is very technologically savvy. The book needed to be easy to access from anywhere and e-books allow that.

The hardest part about writing the book was choosing the subject. After that I was surprised on how easy it was to become self-published. I downloaded an e-book from amazon.com which gave me step by step instructions on how to format a word document and upload it to their site. I then had someone make me a cover photo and that was it.

While I was looking all over amazon.com all I could find were books on how to study better or how to get into college. I chose to write a guide with ideas that a college student would want to know.  Things like putting a refrigerator in your bathroom or how to become a super-fan aren’t going to be found in the average college guide. If anything I wanted to inspire students to spice up their day to day lives and do something fun.

It took me a while to get enough courage to actually submit the book to amazon.com. I went through so many drafts in order to get the formatting correct. I wanted to make sure I didn’t miss anything. Luckily I had a great group of people help me proofread and give me feedback. Sitting there staring at the computer screen I realized that I just had to go for it. What a rush it was to see something that I created on a website that can be seen by millions of people across the nation. I knew it was real when I got my first five star review. Someone took the time to buy my product, read it, and actually enjoyed it. That was an amazing feeling.

Marketing my book has been one of the on-going challenges for me. I get to apply the skills I learned in my sales classes to a real life scenario. I have to earn every sale by advertising on social networking sites and word of mouth. I am not looking to get rich off of this small e-book but I am definitely learning many things along this journey.

Check out Tom’s new e-book “40 Ways to Have More Fun and Freedom in College” on Amazon.com.  If you’re feeling extra generous, write a review and let him know what you think!

Diamonds In The Rough

It was at about this time last year that I was just rising up from the trenches of UBUS 310.  Like the Chilean miners from a few years back, I triumphantly reached up to the surface and was immediately blinded by the light.

Rescued Chilean Miners Emerge Wearing 450 Oakley Sunglasses PHOTO 600 400 Diamonds In The Rough

"Until I put on my designer Oakley Sunglasses"

Until that point I was lurking in the shadows of group work, presentations, and study sessions and now I could finally see the world in plain view.  There was so much opportunity surrounding me that I simply couldn’t see before.  Student organizations were recruiting just as they are now and although I had given them a half-hearted shot the semester before, I decided it was time to finally invest my time and money in something other than taco bell.

Taco Bell Diamonds In The Rough

"Yeah, kinda like that..."

I got involved with a number of different organizations, 5 to be exact, and I threw myself at the prospect of doing something worthwhile for my university.  As time went on I found my niche and appropriately cut off the organizations that I did not see myself succeeding in.  By the end of the semester I had made connections in the remaining organizations, I had become highly involved and I got to know the faculty advisors.  I wanted to push further and knew that I wanted to do more in the following semesters.  It is at that point that I applied for positions with not one, but two executive boards.  I didn’t even really care which position, if any, I got.  I went in with an approach reminiscent of former Presidential Candidate Ralph Nader; hoping for the best but not expecting much of a result.  I just wanted the opportunity to stand out.  With a little bit of skills and some luck I landed positions in both the organizations I applied to.

 Diamonds In The Rough

"This is our year!" said Nader in 1992, 1996, 2000, 2004....you get the idea.

There are people at this very moment beginning the same journey I just spoke about. These diamonds in the rough will begin to slowly float to the top and let their colors truly shine!  I can’t wait to see who the new class of hard workers is.  It’s odd, I don’t remember speaking on a casual level to the presidents of any student organizations until my spring semester was almost over.  These organizational leaders didn’t know me from a hole in the wall and now I am helping to manage the organizations they once spearheaded.  It just goes to show that you never really know who’s out there.  Will you be the next person to step up to a similar role?  Will you take the initiative to do something for your university and to do something that’s bigger than yourself?  I anxiously wait to see who rises to the occasion and what great ideas and vision they’ll bring to the next generation of NIU College of Business students!  Until then I’ll keep looking in the shadows.  2.0out