Who do you want to see speak at NIU? Google? McDonalds? The Chicago Bears? Anything is truly possible in this day and age and I’ll show you a step-by-step process of how you can use LinkedIn to bring in your dream guest speaker.
But first a few LinkedIn basics I try to follow:
- Don’t over-connect with everyone
The reason I don’t connect with everyone who requests to connect is because you want to be comfortable asking favors on LinkedIn. As you’ll see below, I ask my connections to introduce me to a specific person in the Chicago Blackhawks. A good rule of thumb is to connect with someone you’d be comfortable giving your phone number to.
2. Get a profile picture!
Even if it’s a close-up of you in your “going out shirt” temporarily until you get a professional picture taken (which are always going on in Barsema), get a darn picture! When I see someone I know on LinkedIn with no picture I immediately think they are inactive and therefore don’t respond to them. Get a picture. Now.
3. Recommend and get recommended
But only from people you have worked with! Trading recommendations with friends not only is a rookie mistake, but also looks really poor when hiring managers see it, and trust me, they do. However, if you’ve worked with peers, in a meaningful way (semester long project, ELC, organization, competition, internship) then by all means, recommend your fellow Huskies and colleagues. Please don’t be the one requesting a recommendation with the same custom template LinkedIn gives you. If you can’t take the time to actually personalize your request, I don’t have the time to write you one.
Okay, now to bring in your dream speaker.
- Hover over the “people” tab, click and scroll down to select “companies.”
- Type in the company you want to bring in (think BIG – Google, Apple, Nike, P&G, etc.)
- Click the company’s profile.
- Under the “How you’re connected” section, select “see all.”
- Look for 2nd degree connections. These are the people you want to invite! (Make sure they still work at desired company.)
- Hover over the list icon on the right side of the “connect” logo. Select “Get introduced.”
- Select a connection to introduce you and be sure to customize your message.
- Prosper! Good luck!
By using these 8 steps, I was able to bring in the Senior Director of New Media and Creative Services from the Chicago Blackhawks to speak for the Interactive Marketing Board and the American Marketing Association! If you’re interested in coming out to see Adam Kempenaar speak about social media strategies, branding, media techniques used, you can REGISTER for the April 3rd event for free here.