GOOGLED!

 

Lexi GOOGLED!Editor’s Note:  Lexi Wozny, NIU Marketing major and self proclaimed “busy bee” provides this next guest post. Lexi shares her involvement with organizing the Google Search Party event (March 20th) — and as importantly, what she learned from listening to a Googler talk about doing cool things that matter.

At the close of her post, Lexi also shares a bit about herself, along with her contact information.  Lexi is also one of several students in the college’s “Uncommon” video — about student experiences at NIU Business.

(Lexi’s photo to the left is by Jeannie Liautaud Photography.) 

 

 GOOGLED!  by Lexi Wozny

Attending Thursday evening’s “Google Search Party” gave me insight into what it takes to become a Googler at Google.

 GOOGLED!

Demian Caponi, University Outreach representative at Google, Inc., came to the Northern Illinois University College of Business to meet and engage with students about sales opportunities at Google.

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A sales position with Google’s SMB (Small-to-Medium Sized Business) team is a consultative role. Successful members of this team are “teachers” to clients who want to expand their businesses online through online advertising. Along with being teachers, successful Googlers are collaborative and transparent. I’ve heard about Google’s corporate culture before, but Demian’s presentation brought it to the main stage in Barsema Hall Auditorium.

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Googler Demian Caponi on Google's Values & Culture

Google provides a great culture for its employees because they are changing the world- whether it’s a small “Mom and Pop” shop or a medium size start-up. Google Sales Representatives are always working towards making a difference. When they make a difference with their clients, they make a difference at Google.

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Making a Cool Difference that Matters!

After the presentation, it made me think about how much of a difference anyone can make if they set their mind to changing the world around them. Working with the Collegiate Sales Advisory Board and American Marketing Association executive boards we were able to execute a Google campus event and get students in front of the “2014 Best Place to Work For” company.

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Googler Demian Caponi (center) with AMA student officers

By applying Google’s values of collaboration and transparency, we gave NIU Business students an invaluable opportunity.

Lastly, some advice for some upcoming and incoming NIU College of Business students:  If you want to make something happen, go for it and utilize the resources around you. You’ll be surprised by what you can accomplish.

 GOOGLED!

NIU Business student Lexi and Googler Demian

 

Cheers!

Lexi Wozny

 

 

 

 

 

 

 

 

 

 

 

 

 

About Lexy Wozny

Lexi is a full-time senior, NIU marketing major graduating this May. Lexi is pursuing certificates in Professional Sales and Interactive Marketing. She is involved in Pi Sigma Epsilon as the Vice President of Human Resources, the Vice President of the Collegiate Sales Advisory Board, Twitter representative for the Marketing Student Advisory Board, and the Social Media Coordinator for the NIU Professional Sales Program. She has been an active student in the Experiential Learning Center as a junior consultant (Spring 2013) and Assistant Coach (Spring 2014). When Lexi is not being a busy-bee around the NIU College of Business, she enjoys hanging out with her friends, watching her guilty pleasure TV shows, and singing karaoke. Lexi is entering her sales career and hoping to relocate after graduation.
Lexi can be contacted directly at lexi.wozny@gmail.com or follow & tweet her at @lexxhope. 

 

 

The World at your Fingertips!

Social Media:  In one word it’s been revolutionary for the way we communicate in today’s world. The idea of Myspace, Facebook, Twitter, LinkedIn and even Instagram were unheard of 15 years ago for ways to communicate our lives to one another. These social media outlets have allowed for out of the box thinking and innovation. The ability to network and meet people are probably two of the most powerful things gained from these social media outlets. It’s created a need for companies to hire social media interns and strategists to help better their online presence. People do use direct mail still in an effective way.  The difference is that now direct mail needs to be used much more strategically and in a highly-targeted way.   A perfect example is what I do here as the social media and marketing intern for the College of Business.  Throughout the first semester, our mission was to help make things more accessible to students on our social media outlets. Examples of this practice were bringing attention to guest speakers, athletics results, etc. We also run contests about the college to help reinforce school pride in the students, and to help them learn how they benefit from their education here. This helps reinforce the core values of the College of Business and helps out our students with studying for tests. Some other examples of our blog posts include first-hand accounts and tips for succeeding in classes such as UBUS 310, a nine-credit business course required for all business students.

One social media outlet I want to bring up that stands out to me personally the most is LinkedIn as it provides the most value to the students here at NIU. As a freshman business major, your first impression of the college is the name Dennis Barsema because the college is in Barsema Hall.  But then very soon you learn more about Mr. Barsema.  Mr. Barsema is an alumnus of NIU as well as an instructor in the Social Entrepreneurship field. In my own personal experience when connecting with him it’s like being connected to over 500+ professionals and students. This in turn has many benefits for potential jobs and connecting with recruiters. I also use LinkedIn as a way to know my resume by completing all necessary requirements of obtaining an all-star profile. This helped me a great deal.  Recently at the Internship Fair on campus, I felt very confident about my resume and talked comfortably with employers. I’m constantly looking for more ways to improve and seeing how others highlight things on their profile gives me great feedback to better set myself apart from the fold. The opportunity to make connections with people here at NIU, alums and professionals in the industry is something we didn’t have 10 years ago. I’m grateful to Mr. Barsema for showing me the ways of LinkedIn and others along the way…I feel I’m ready to mentor others on how to use this great tool of networking.

As a start, here are two things you can do right away:

1. Talk with your favorite professor or advisor about tips for creating a LinkedIn account.  2.  Contact me directly at (robwiller@comcast.net) to learn more about how I created my account.

http://www.linkedin.com/profile/view?id=147764262&trk=nav_responsive_tab_profile

Taking Initiative in College

As we transition into the week before Spring Break I wanted to take the time to discuss leadership roles. A leader is classified as a person who leads or commands a group, organization, or country. No matter the project or organization, I encourage you to take on a leadership role at least once before you graduate college. It’s one of the most rewarding things you will do as an undergraduate and it’s something you will learn so much about yourself.

To relate this back to here at NIU we are given certain opportunities to take on leadership roles. Some examples that come to mind are group projects throughout the Upper Level of Business Courses, student organizations, internships and even jobs on campus. It’s something that you can’t really describe. It’s a moment of control yet you can see others grow with you. A perfect example is certain organizations here on campus where they just start off with a few members and then grow to 20 members. We always talk about boosting our resumes with these positions but the idea of running your organization is one of the most rewarding things you can do in life. In my personal experience I ran our Tennis Club here at Northern Illinois University and I learned so much about myself by dealing with conflicts and hardships. The idea of playing a sport in high school and being able to follow my dreams of playing in college was one of the reasons I took on the role. Some of things involved with this role were taking meeting minutes, having everyone register for USTA, booking hotels and holding practices. I am so grateful for this role because it got me involved in other organizations and even farther along with the Sports Club Council. Now after last year being the President of Tennis, I have been elected to serve on a board of seven members where we distribute budgets for 30 clubs. One leadership role makes your life so much more entertaining and gives you that sense of urgency you need in the business world. Leadership Roles do show employers that you can manage multiple things besides academics but also help you build your own skills in communication and leadership.

Now my boss has asked me to lead a focus group – from identifying the participants, creating the framework, facilitating it to preparing a written and verbal report.  This is new ground for me…but I look forward to taking on the challenge!

Mentoring … how important is it?

Throughout my time here it has been an interesting experience with mentors. It’s something I have greatly been touched by others here in the College of Business. It’s definitely a hard transition into Barsema Hall as a freshman not knowing anyone and only having two business classes throughout your entire freshman year. Two mentors that have stuck out to me over the past two years have been Zach Fiegel and Jacob Ferguson. Jake and Zach are students here at Northern Illinois University and have proven they are both leaders of the college and the university. Both Jake, Zach, and I have participated in multiple organizations, internships, consulting projects and even study abroad.

It’s the idea of being pushed to go outside your comfort zone…it’s something that not many people make you do. These two were great advocates in that I remember one day after my EPFE 201(Honors Literature) class, Jake asked me to stop by NIU CAUSE (a Social Entrepreneurship student organization) on that Tuesday night. After a few meetings I felt it was time to get involved so I started by joining the fundraising committee where I would go out and look for sponsors for our organization, ranging anywhere from Vietnamese restaurants to pizza places. I thank Jake to this day for helping me transition throughout CAUSE as well as Zach as the experience has made me who I am today.

Organizations for me relate directly to the workplace because you’re working in groups of people who come together from different backgrounds, all trying to solve a problem or reach one goal. Another example of this has been through Delta Sigma Pi where all of us are various business majors throughout the college. Our members range from freshman all the way to seniors. This becomes invaluable when our members give young members advice on classes, teachers and even certain internship contacts for summer internships. I feel this would be very useful for the freshman and sophomores who aren’t involved in student organizations as it greatly helps with study groups, advice on electives to take and even just when to take these classes.

In closing, with great mentoring we become great leaders and exemplify the college as a whole. Something to think about the next time you’re in the Barsema Atrium.

 

 

Ladies who lunch: NIU alumnus-CEO sits down with NIU students

Crystal 235x300 Ladies who lunch: NIU alumnus CEO sits down with NIU students

Editor’s Note:  NIU Business freshman Crystal Higgins (pictured left) provides this next guest post. Crystal shares her experience meeting and talking with NIU alumnus and CEO Janet Pucino, who spoke about the glass ceiling in the corporate world.  …an incredibly timely topic given GM’s appointment of its first woman CEO.  

At the end of her post, Crystal also shares a bit about herself, along with her contact information.  

 

 

Bias Against Women in Corporate- A Book Discussion with NIU alum Janet Pucino by Crystal D. Higgins

I had the privilege of meeting Janet Pucino over a luncheon and book discussion, through my organization Women in Business Professions, back in October. This NIU alum has been the COO, CIO CTO and VP of some very high profiled companies, and is currently the CEO and founder of her own company Deep Canyon Media.

Pucino Ladies who lunch: NIU alumnus CEO sits down with NIU studentsJanet Pucino has worked in many different areas of corporate but has found one common thread in the climb to the executive board. Pucino has written Not in The Club: An Executive Woman’s Journey Through the Business World and mentioned that the common thread in the executive level had this sort of “boys club,” which is very exclusive especially with its practice of excluding women. Now I know this may sound like a clique or some high school cliché, but it is the unfortunate reality of corporate. The men in this exclusive club help one another succeed, and continue to stay at the top. For example, Pucino mentions in her book, that there are zero women on Apple Inc.’s, senior executive team, and only one woman is on their board. This is truly disheartening to know that even today, women are still not equal. Pucino was not only informative but enlightening into the unknown underbelly of the corporate executive world. She mentioned the difficulty that women have climbing up the corporate ladder, and wrote about the reality of a woman’s battle through corporate. Pucino’s novel didn’t male bash, but simply gave facts and helpful advice and tips on how to deal with the bias within a company or an organization.

During the book discussion I wrote down some of the many tips and advice that she had for currently employed women and for women that will be employed in the near future. So to my fellow women who are out there working hard, here are ten helpful tips to help you out in your career.

  1. Women have to be more qualified than their male counterparts if they’re competing for the same job; plain and simple that is the world we live in.
  2. When it comes to your career, keep your options open and keep your ideas about your career path open as well.
  3. “What gets measured, gets done.” That is one of Pucino’s utmost important factors, when it comes to showing how successful a person is or can be.
  4. In order to stay current in your field, subscribe and read the best articles and websites that are relevant to you.
  5. Involve yourself in the company you work for, but be picky about what organizations you join, and really invest your time.
  6. Do your best every day, regardless of the setbacks or circumstances.
  7. Don’t take a position in a company just because of the company itself. Make sure it’s what you want to do or it’s where you’d like to go.
  8. A lot of people that hire are looking for people who strive to progress, so try to update and improve your knowledge on the subject in which you’re working on or involved in. Also, stay up to date on what the company is doing too, by reading their newsletter.
  9. When things get aggressive or uncomfortable in a meeting between you and a male peer, leave the situation. Suggest to pick the topic back up at another time, and calmly remove yourself from the area.
  10. Many women are afraid to mention their desire to be promoted. They aren’t sure how to go about it, or when they should let their boss know. The best time to do so is during your performance review with your boss. Let him or her know that within a certain amount of time, you’d like to be in a management position.

These ten tips were just a taste of what is inside of Janet Pucino’s book. I encourage both women and men, to read it, so that you can be more informed about the nature of the executive world. Climbing the corporate ladder isn’t easy, but Not in The Club: A Woman’s Journey Through the Biased World of Business, gives much needed insight into the corporate atmosphere. Janet Pucino’s book is a must read. I can guarantee that you’ll learn something to help further your success in the future.

About Crystal D. Higgins:

Currently a freshman at NIU, Crystal is involved in various activities on campus. She is on the Passport Advisory Board for NIU’s College of Business, the secretary of Women in Business Professions, and a member of CAB (Campus Activities Board). Originally a business management major, Crystal is considering a marketing major instead, and would like to study abroad in the UK in the near future. She would love to have a career in the media/entertainment field and wants to move to NY, LA, Atlanta, Houston, or downtown Chicago in pursuit of her career. For fun, Crystal likes to travel, watch movies, learn about other cultures and traditions, and spend time with family and friends. She also avidly listens to music, and thinks it would be a really cool experience to learn how to DJ! Although she has only just begun her college career, she is optimistic for what the future entails.

Crystal can be contacted at higginsdcrystal@gmail.com

 

a Life Changing motivation

Editor’s Note:  Last but not least, here is the fourth in a four part guest post series from a team of OM&IS students.  They talk about what motivated them to create and manage the Dreamworks Scholarship campaign as part of their project management class (OM&IS 352). 

My name is Tyler Gancarz.  My OMIS 352 team and I decided to start a scholarship for our community project (in OM&IS 352).  All the members of our team have been helped in some way from scholarships and grants — that’s really why we wanted to help other students in the same way others have helped us.

My experience at NIU and the College of Business has been a special one and I would hate for someone to miss out on something so life changing because of financial need.  This scholarship project is a way for us to pay if forward, an opportunity for us to give back to the college and help dedicated students who demonstrate financial need.  The impact this project will have goes way beyond the classroom and could actually change someone’s life in such a positive way.

Visit the Dreamworks website here and give to the cause if you feel strongly about this too.

Current posts in this series:

Giving help, Creating opportunities

Editor’s Note:  In the project management class (OMIS 352), students were challenged to create a project that makes a meaningful impact in the community.   Here’s the third in a four part guest post series on why a team of 4 OMIS students feel so strongly about their project, the Dreamworks Scholarship campaign. 

My name is Mason Bush and I am a senior at the NIU College of Business.  I’m in the first generation of my family to graduate college.

I wanted to do this project because I have personally benefited from these scholarships and would have had a very hard time paying for school without this help. The NIU College of Business is a great place to be and a great opportunity to get ahead in life. The school is relatively affordable, especially considering how good it is and the opportunities available here, but many students still can’t afford to be here. The main reason I want to establish this scholarship is that I want other people to have the ability to get here who may not be able to otherwise. A lot of people need this kind of help. I know I certainly did.

Check out the Dreamworks web page here and if you feel strongly about this too, please help spread the word or donate or both!:

Current posts in this series:

Walk the Circuit: Northern Illinois Internship Style

After two weeks of constant resume changing and reviewing companies’ websites I finally made it to the internship fair. On a brisk Tuesday morning filled many snowflakes and suits the Internship Fair was upon us. My journey started with a tour by career services with ten other students that had various majors. Our tour encompassed the fair as a whole and the process of approaching companies and what to do to when following up with companies. As a marketing major here at NIU, I have two distinct fields to go into when graduating which are professional sales or interactive marketing. The sales side had always interested me and with over 40+ companies looking for a marketing majors (Sales or interactive) it was going to be a long day. Beforehand I consulted with a few students and a couple of alumni on tips to improve my resume. Some of things I accomplished when building my resume were to limit my work history to only relevant work history within in my major. Another great attribute I added was a skills section which shows employers my talents.

After my resume was complete I moved on to the initial research of the 40+ companies. This started out by focusing on my top companies that interested me. The 7 companies that stood out to me the most included Robert Bosch and Tool Corp, Liberty Mutual, Leapfrog Online, Graybar, True Value, Arthur L Gallagher and Co, and Anderson Pest Solutions. Things that stuck out to me between these seven companies were the quality of their internship programs and the ability to gain valuable experience that was relevant to my major. During the fair I employed a strategy used by some students where you start with a few companies you’re not interested in first. This strategy gives the student practice and the ability to improve their pitch to the companies they’re interested in. Across the fair I gained experience in my elevator speech as well as knowing my resume when talking to employers. Subsequently, I followed up with each employer with a thank you letter which included thanking them for their time, an attached resume and including a piece of information we talked about at the fair. To conclude, it was a great experience for my first time at the fair and I definitely recommend all majors and ages to attend as it’s a great way to practice for interviews and to gain valuable experience in the real world.

Friends helping friends

        Editor’s Note:  In the project management class (OMIS 352), students were challenged to create a project that makes a meaningful impact in the community.   Here’s the second in a four part guest post series on why a team of 4 OMIS students feel so strongly about their project, the Dreamworks Scholarship campaign. 

 

My name is Jake Eggert and I am a junior at the College of Business here at Northern Illinois University. I am a member of the NIU Triathlon Team and participate in Student Accountancy Society. I was very happy when my group and I decided to establish a scholarship as our community impact project for our project management class.

During my time at NIU, I have made many friends and met many great people. However, many of them I would never have had the opportunity to meet without the help of a scholarship so that I can attend school. I am invested into creating a scholarship because I want to provide an opportunity for another student like myself, to experience college and meet many great people.

Check out the Dreamworks web page here and if you feel strongly about this too, please help spread the word:  http://www.youcaring.com/tuition-fundraiser/dreamworks-scholarship/91552

Current posts in this series:

  • part 1 of 4:  Gabriella’s story is entitled  “Big Dreams, Little Wallets.”
  • part 2 of 4:  Jake’s story:  “Friends helping friends.”

“Living the Dream”

                As I enter the midway point of my first semester as a junior, thought I would take a look back at what has gotten me to this point. A simple phrase (as mentioned above) “Living the Dream” has been something I have said over this past year. What exactly is living the dream you make ask? Well in short terms for a while I wasn’t as willing to experience things in the sense of doing different things. I would find something that would interest me and only participate in that said thing. Without giving the idea of branching out to meet new people any thought.  For some odd reason during my sophomore year here at Northern Illinois, it all was about to change. Sitting in my EPFE 201 class with Dr. Cisneros I met two people who started the change for me at Northern Illinois University: Ben Clark and Jake Ferguson.

As we venture back into the days of NIU Cause (a social entrepreneurship student organization) days, I saw myself take on leadership positions and more opportunities with-in CAUSE such as social media, fundraising, and even physically making the pizzas every Thursday.  My next opportunity that was presented to me was club tennis. Now as you may already know from my first post here at Student Voices, I played tennis for four years in high school. Tennis has been an adventure for the last year as it has taught me many things in terms of recruitment, membership, finances and even community service over the course of a school year. One of my better friends at NIU became my vice-president of club tennis. It was a great opportunity for us to tour the Midwest with the rest of our club. We played in nine tournaments across four states and made lasting friendships with many club tennis teams. Now if that wasn’t enough it was time to get involved in the business world. The next few things on my plate were to attend guest speaker events such as Ralph de la Vega the CEO of AT&T or Elly Rohrer of Investours Mexico. The knowledge one can obtain from these guest speakers is priceless and is absolutely rewarding when it comes to real world experience.  The differences between each speaker make them unique in their own ways.  Rohrer is 25 years old but has seen so much of the world whether it be Colombia, Mexico and Latin America. She has experienced some of the most drastic changes in developed, developing or under-developing countries.

To sum up my experience here at Northern Illinois University it’s been everything I thought it would be and a lot more surprisingly. When I stepped into the College of Business four years ago for an open house I told myself that I was going to do an ELC project. The idea of gaining real world experience with top companies and professors is one of the best opportunities NIU offers.  When there is a multitude of student organizations that encompass all six majors here at the College of Business there is no excuse for not getting involved. It’s the best four years of your life and you’ll learn the most about yourself as you plan to make your way into the real world. I’m still not exactly sure what “Living the Dream” entails but I’m excited for what the future holds and grateful of all the memories I have had so far.