The World at your Fingertips!

Social Media:  In one word it’s been revolutionary for the way we communicate in today’s world. The idea of Myspace, Facebook, Twitter, LinkedIn and even Instagram were unheard of 15 years ago for ways to communicate our lives to one another. These social media outlets have allowed for out of the box thinking and innovation. The ability to network and meet people are probably two of the most powerful things gained from these social media outlets. It’s created a need for companies to hire social media interns and strategists to help better their online presence. People do use direct mail still in an effective way.  The difference is that now direct mail needs to be used much more strategically and in a highly-targeted way.   A perfect example is what I do here as the social media and marketing intern for the College of Business.  Throughout the first semester, our mission was to help make things more accessible to students on our social media outlets. Examples of this practice were bringing attention to guest speakers, athletics results, etc. We also run contests about the college to help reinforce school pride in the students, and to help them learn how they benefit from their education here. This helps reinforce the core values of the College of Business and helps out our students with studying for tests. Some other examples of our blog posts include first-hand accounts and tips for succeeding in classes such as UBUS 310, a nine-credit business course required for all business students.

One social media outlet I want to bring up that stands out to me personally the most is LinkedIn as it provides the most value to the students here at NIU. As a freshman business major, your first impression of the college is the name Dennis Barsema because the college is in Barsema Hall.  But then very soon you learn more about Mr. Barsema.  Mr. Barsema is an alumnus of NIU as well as an instructor in the Social Entrepreneurship field. In my own personal experience when connecting with him it’s like being connected to over 500+ professionals and students. This in turn has many benefits for potential jobs and connecting with recruiters. I also use LinkedIn as a way to know my resume by completing all necessary requirements of obtaining an all-star profile. This helped me a great deal.  Recently at the Internship Fair on campus, I felt very confident about my resume and talked comfortably with employers. I’m constantly looking for more ways to improve and seeing how others highlight things on their profile gives me great feedback to better set myself apart from the fold. The opportunity to make connections with people here at NIU, alums and professionals in the industry is something we didn’t have 10 years ago. I’m grateful to Mr. Barsema for showing me the ways of LinkedIn and others along the way…I feel I’m ready to mentor others on how to use this great tool of networking.

As a start, here are two things you can do right away:

1. Talk with your favorite professor or advisor about tips for creating a LinkedIn account.  2.  Contact me directly at (robwiller@comcast.net) to learn more about how I created my account.

http://www.linkedin.com/profile/view?id=147764262&trk=nav_responsive_tab_profile

Taking Initiative in College

As we transition into the week before Spring Break I wanted to take the time to discuss leadership roles. A leader is classified as a person who leads or commands a group, organization, or country. No matter the project or organization, I encourage you to take on a leadership role at least once before you graduate college. It’s one of the most rewarding things you will do as an undergraduate and it’s something you will learn so much about yourself.

To relate this back to here at NIU we are given certain opportunities to take on leadership roles. Some examples that come to mind are group projects throughout the Upper Level of Business Courses, student organizations, internships and even jobs on campus. It’s something that you can’t really describe. It’s a moment of control yet you can see others grow with you. A perfect example is certain organizations here on campus where they just start off with a few members and then grow to 20 members. We always talk about boosting our resumes with these positions but the idea of running your organization is one of the most rewarding things you can do in life. In my personal experience I ran our Tennis Club here at Northern Illinois University and I learned so much about myself by dealing with conflicts and hardships. The idea of playing a sport in high school and being able to follow my dreams of playing in college was one of the reasons I took on the role. Some of things involved with this role were taking meeting minutes, having everyone register for USTA, booking hotels and holding practices. I am so grateful for this role because it got me involved in other organizations and even farther along with the Sports Club Council. Now after last year being the President of Tennis, I have been elected to serve on a board of seven members where we distribute budgets for 30 clubs. One leadership role makes your life so much more entertaining and gives you that sense of urgency you need in the business world. Leadership Roles do show employers that you can manage multiple things besides academics but also help you build your own skills in communication and leadership.

Now my boss has asked me to lead a focus group – from identifying the participants, creating the framework, facilitating it to preparing a written and verbal report.  This is new ground for me…but I look forward to taking on the challenge!

Mentoring … how important is it?

Throughout my time here it has been an interesting experience with mentors. It’s something I have greatly been touched by others here in the College of Business. It’s definitely a hard transition into Barsema Hall as a freshman not knowing anyone and only having two business classes throughout your entire freshman year. Two mentors that have stuck out to me over the past two years have been Zach Fiegel and Jacob Ferguson. Jake and Zach are students here at Northern Illinois University and have proven they are both leaders of the college and the university. Both Jake, Zach, and I have participated in multiple organizations, internships, consulting projects and even study abroad.

It’s the idea of being pushed to go outside your comfort zone…it’s something that not many people make you do. These two were great advocates in that I remember one day after my EPFE 201(Honors Literature) class, Jake asked me to stop by NIU CAUSE (a Social Entrepreneurship student organization) on that Tuesday night. After a few meetings I felt it was time to get involved so I started by joining the fundraising committee where I would go out and look for sponsors for our organization, ranging anywhere from Vietnamese restaurants to pizza places. I thank Jake to this day for helping me transition throughout CAUSE as well as Zach as the experience has made me who I am today.

Organizations for me relate directly to the workplace because you’re working in groups of people who come together from different backgrounds, all trying to solve a problem or reach one goal. Another example of this has been through Delta Sigma Pi where all of us are various business majors throughout the college. Our members range from freshman all the way to seniors. This becomes invaluable when our members give young members advice on classes, teachers and even certain internship contacts for summer internships. I feel this would be very useful for the freshman and sophomores who aren’t involved in student organizations as it greatly helps with study groups, advice on electives to take and even just when to take these classes.

In closing, with great mentoring we become great leaders and exemplify the college as a whole. Something to think about the next time you’re in the Barsema Atrium.

 

 

4 Ways to Study Smarter

Editor’s Note:  We recently asked students on our Facebook wall for their suggestions on how to have a successful semester.  Here are some responses, all of them great ideas in easily digestible pieces that range from using an app to the extremes of going off the grid entirely. Check these suggestions out and see if any of them work for you.

 

  • Make a to do list of smaller, specific tasks so even if things like traffic (or Netflix) prevent you from getting the whole list done, you can still feel accomplished about all the tasks you were able to check off.  ~ Chloe Pooler, NIU Business student
  • I use the SelfControll app for my computer. I block websites like Facebook, Twitter, Tumblr, Buzzfeed, PGA, and other sites that distract me from studying. I usually set it for 5 hours so I can be as productive as I can without distracting myself.  ~ Liv Stanger, NIU Business student
  • When I’m studying for an exam, I disconnect the internet so I’m not distracted. ~ Dave Guilford, NIU Business student
  • I try to look ahead at future projects and then I plan accordingly. I normally make sure that I have things completed by Friday night in order for the weekend to be a breeze. If I put it off it just bugs me the entire weekend.  ~ Clayton Dean, NIU Business student

How to Succeed in School

Editor’s Note:  From time to time throughout the semester, we’ll find and share tips on how to have a successful academic semester.  We can all do some easy things that help, like staying hydrated, getting enough sleep, and eating right.  But excellent learners also use specific skills to help them learn.  So to help you get as much out of the learning experience as you can (and make finals week less stressful, hopefully, when it arrives) here’s the first set of tips.  We curated this content and summarized it.  But for more detail and information, be sure to click this post title to read the full post “Tips for Successful Students.”  

Successful students:

  • Are responsive and active.  They get involved in their studies and that also means they get involved in the class.
  • Have learning goals.  Ask yourself:  what are your career desires?  What are your life’s goals?  When you have an idea how you want your education to help you, it really helps you make the most out of each learning situation to help you achieve your goals.
  • Ask questions.  Asking questions is the fastest way to bridge the gap between ignorance and knowledge.  And, as a favorite professor (now retired) used to say, “There’s no such thing as a foolish question. You only short-change yourself when you don’t ask.”  Another highly successful mentor was fond of saying:  “The truth is that nobody knows everything, not even highly successful people.”  …which was really another way of saying Ask Questions!
  • Learn that a student and a professor make a team.  Professors and Instructors are on your team, so be on their team too!  That way everyone succeeds!  You succeed in mastering something new and they succeed in being a good, even great teacher!
  • Sit toward the front, not in the back.  Excellent learners actively engage in the process by focusing their attention on the material and the classroom discussion.  That means they don’t hang out in the back row.  They wade into the classroom environment and by doing so they minimize distractions around them.
  • Take good notes.  Good notes are understandable and well organized, and reviewed often.  So take notes that make sense to you and look at them often.  All of this helps to reinforce your learning.
  • Understand that actions effect learning.  Behaviors produce experiences.  If you behave interested even when you’re not but if you make yourself sit up straight and lean forward, look at the professor, and listen, you’ll actually *create* interest.  On the down side, if you feel bored or disinterested and allow yourself to stay like that, you’ll create a boring experience for yourself and make it even more difficult to learn.
  • Talk about what they’re learning.  Talk it out!  We’re copying this verbatim from the full post because it’s so important:  “…Transferring ideas into words provides the most direct path for moving knowledge from short-term to long-term memory. You really don’t “know” material until you can put it into words. So, next time you study, don’t do it silently. “
  • Spread studying out…don’t cram for exams. It bears repeating:  Spread your studying out!  Study specialists universally agree on this:  You’ll learn more, remember more, and earn a higher grade by studying in four, one hour-a-night sessions for Friday’s exam than studying for four hours straight on Thursday night. Short, concentrated preparatory efforts are more efficient and rewarding than wasteful, inattentive, last moment marathons. 
  • Are good time managers.  Successful students don’t procrastinate.  They value time, their own and others, and they actively manage it.   “…Failure to take control of their own time is probably the no. 1 study skills problem for college students…”   So throughout the semester, be sure to TAKE CONTROL OF YOUR TIME.

 

 

Ladies who lunch: NIU alumnus-CEO sits down with NIU students

Crystal 235x300 Ladies who lunch: NIU alumnus CEO sits down with NIU students

Editor’s Note:  NIU Business freshman Crystal Higgins (pictured left) provides this next guest post. Crystal shares her experience meeting and talking with NIU alumnus and CEO Janet Pucino, who spoke about the glass ceiling in the corporate world.  …an incredibly timely topic given GM’s appointment of its first woman CEO.  

At the end of her post, Crystal also shares a bit about herself, along with her contact information.  

 

 

Bias Against Women in Corporate- A Book Discussion with NIU alum Janet Pucino by Crystal D. Higgins

I had the privilege of meeting Janet Pucino over a luncheon and book discussion, through my organization Women in Business Professions, back in October. This NIU alum has been the COO, CIO CTO and VP of some very high profiled companies, and is currently the CEO and founder of her own company Deep Canyon Media.

Pucino Ladies who lunch: NIU alumnus CEO sits down with NIU studentsJanet Pucino has worked in many different areas of corporate but has found one common thread in the climb to the executive board. Pucino has written Not in The Club: An Executive Woman’s Journey Through the Business World and mentioned that the common thread in the executive level had this sort of “boys club,” which is very exclusive especially with its practice of excluding women. Now I know this may sound like a clique or some high school cliché, but it is the unfortunate reality of corporate. The men in this exclusive club help one another succeed, and continue to stay at the top. For example, Pucino mentions in her book, that there are zero women on Apple Inc.’s, senior executive team, and only one woman is on their board. This is truly disheartening to know that even today, women are still not equal. Pucino was not only informative but enlightening into the unknown underbelly of the corporate executive world. She mentioned the difficulty that women have climbing up the corporate ladder, and wrote about the reality of a woman’s battle through corporate. Pucino’s novel didn’t male bash, but simply gave facts and helpful advice and tips on how to deal with the bias within a company or an organization.

During the book discussion I wrote down some of the many tips and advice that she had for currently employed women and for women that will be employed in the near future. So to my fellow women who are out there working hard, here are ten helpful tips to help you out in your career.

  1. Women have to be more qualified than their male counterparts if they’re competing for the same job; plain and simple that is the world we live in.
  2. When it comes to your career, keep your options open and keep your ideas about your career path open as well.
  3. “What gets measured, gets done.” That is one of Pucino’s utmost important factors, when it comes to showing how successful a person is or can be.
  4. In order to stay current in your field, subscribe and read the best articles and websites that are relevant to you.
  5. Involve yourself in the company you work for, but be picky about what organizations you join, and really invest your time.
  6. Do your best every day, regardless of the setbacks or circumstances.
  7. Don’t take a position in a company just because of the company itself. Make sure it’s what you want to do or it’s where you’d like to go.
  8. A lot of people that hire are looking for people who strive to progress, so try to update and improve your knowledge on the subject in which you’re working on or involved in. Also, stay up to date on what the company is doing too, by reading their newsletter.
  9. When things get aggressive or uncomfortable in a meeting between you and a male peer, leave the situation. Suggest to pick the topic back up at another time, and calmly remove yourself from the area.
  10. Many women are afraid to mention their desire to be promoted. They aren’t sure how to go about it, or when they should let their boss know. The best time to do so is during your performance review with your boss. Let him or her know that within a certain amount of time, you’d like to be in a management position.

These ten tips were just a taste of what is inside of Janet Pucino’s book. I encourage both women and men, to read it, so that you can be more informed about the nature of the executive world. Climbing the corporate ladder isn’t easy, but Not in The Club: A Woman’s Journey Through the Biased World of Business, gives much needed insight into the corporate atmosphere. Janet Pucino’s book is a must read. I can guarantee that you’ll learn something to help further your success in the future.

About Crystal D. Higgins:

Currently a freshman at NIU, Crystal is involved in various activities on campus. She is on the Passport Advisory Board for NIU’s College of Business, the secretary of Women in Business Professions, and a member of CAB (Campus Activities Board). Originally a business management major, Crystal is considering a marketing major instead, and would like to study abroad in the UK in the near future. She would love to have a career in the media/entertainment field and wants to move to NY, LA, Atlanta, Houston, or downtown Chicago in pursuit of her career. For fun, Crystal likes to travel, watch movies, learn about other cultures and traditions, and spend time with family and friends. She also avidly listens to music, and thinks it would be a really cool experience to learn how to DJ! Although she has only just begun her college career, she is optimistic for what the future entails.

Crystal can be contacted at higginsdcrystal@gmail.com

 

GO HUSKIES!

Editor’s note:  Next week is Finals Week, so we’re all hard at work studying in Barsema Hall.

Tomorrow night is the MAC Championship game, featuring our beloved NIU Huskies.  As a study break (because everyone needs to stretch and regroup mentally from time to time), we held a slogan contest on the college’s Facebook wall.  The fans shared their favorite slogans (some with great convinction) and we paired their winning headlines with images to create Facebook cover photos. Check them out (below).  If you like, click on the image(s), then download it and use them as your Facebook or blog covers.

GO HUSKIES!!!

COB facebook finish fight GO HUSKIES!

Bragging rights:  NIU Business alumnus Marty Johnstone led the charge for using the team’s slogan “Finish the Fight.”

COB college mac diesel2 GO HUSKIES!

COB facebook mac diesel2 GO HUSKIES!

Bragging rights:  NIU Business student and Social Media Wizard Rob Willer suggested this headline to celebrate the great 9-year run of beloved NIU Huskies Mascot Diesel.

COB huskie diesel 1 GO HUSKIES!

Bragging rights:  NIU Business student John Nazorek brought us this great tagline earlier in November.

COB facebook mac diesel GO HUSKIES!

Bonus wallpaper/cover image #1

COB football dec3 b GO HUSKIES!

Bonus wallpaper/cover image #2

Keep your Eyes on the Prize

This is a Guest Post from the FB-Twitterverse.

Tonight is Game Day for the 10-0 NIU Huskies football team.

We asked NIU Business fans on Twitter and Facebook to come up with a winning slogan for a picture of a classic Stare-Down delivered by NIU Huskies mascot Diesel.

NIU Business student John Nazorek won with this entry:  “Keep Your Eyes on the Prize.” (By the way, John’s name in that sentence links to his LinkedIn account…join his network!)

COB huskie diesel 11 Keep your Eyes on the Prize

 

John said the slogan related not only to tonight’s game but also to NIU Business students as they power through to the end of the semester.

Powering on to the finish…can we get a high five from Diesel on that?!  You bet.

a Life Changing motivation

Editor’s Note:  Last but not least, here is the fourth in a four part guest post series from a team of OM&IS students.  They talk about what motivated them to create and manage the Dreamworks Scholarship campaign as part of their project management class (OM&IS 352). 

My name is Tyler Gancarz.  My OMIS 352 team and I decided to start a scholarship for our community project (in OM&IS 352).  All the members of our team have been helped in some way from scholarships and grants — that’s really why we wanted to help other students in the same way others have helped us.

My experience at NIU and the College of Business has been a special one and I would hate for someone to miss out on something so life changing because of financial need.  This scholarship project is a way for us to pay if forward, an opportunity for us to give back to the college and help dedicated students who demonstrate financial need.  The impact this project will have goes way beyond the classroom and could actually change someone’s life in such a positive way.

Visit the Dreamworks website here and give to the cause if you feel strongly about this too.

Current posts in this series:

“Getting outside your comfort zone.”

Over the course of my 2.5 years here at NIU I have had been faced with challenges. One of these challenges happened my freshman year. As I arrived on campus I feared that school would be too much to handle and I wasn’t going to enjoy my time here at NIU. Over the course of my first semester I gained valuable insight throughout my classes and eventually made some great friends here at NIU. As the next semester hit I began to step outside my comfort zone by joining my first student organization. This student organization is called Lambda Sigma Sophomore Honors Society which is an honors society composed of sophomores that spend a year together by meeting bi-weekly.  This organization is a great avenue for freshman as it gives you the chance to interview for acceptance into the organization. When I say it’s a great avenue I really mean it because it prepares you for a real life interview. Throughout my time in the organization I had the opportunity to make lifelong friends, helped the community through service events and even got to take a leadership role my junior year as a Junior Advisor. This in turn changed me from the shy person who is closed minded to the person who I am today. It’s not a question anymore of “who is going to be there” but instead it is “I’ll see you there.”

Getting involved has always been a challenge for me but once I found something I was able to join the rest is history. My main message I want to convey with this topic is don’t be afraid to jump outside your comfort zone. It’s an interesting idea to think about how that one organization can change you as a person but for me it really did. After Lambda Sigma I transitioned into my next organization NIU Club Tennis. This organization had its own challenges to start off with mainly being an actual club. Over the course of the year I was faced with a few issues involving committed members, not having a budget and lack of knowledge on how to run a club. It not only was a great learning experience but it gave me the chance to overcome challenges and help better run our club.