GOOGLED!

 

Lexi GOOGLED!Editor’s Note:  Lexi Wozny, NIU Marketing major and self proclaimed “busy bee” provides this next guest post. Lexi shares her involvement with organizing the Google Search Party event (March 20th) — and as importantly, what she learned from listening to a Googler talk about doing cool things that matter.

At the close of her post, Lexi also shares a bit about herself, along with her contact information.  Lexi is also one of several students in the college’s “Uncommon” video — about student experiences at NIU Business.

(Lexi’s photo to the left is by Jeannie Liautaud Photography.) 

 

 GOOGLED!  by Lexi Wozny

Attending Thursday evening’s “Google Search Party” gave me insight into what it takes to become a Googler at Google.

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Demian Caponi, University Outreach representative at Google, Inc., came to the Northern Illinois University College of Business to meet and engage with students about sales opportunities at Google.

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A sales position with Google’s SMB (Small-to-Medium Sized Business) team is a consultative role. Successful members of this team are “teachers” to clients who want to expand their businesses online through online advertising. Along with being teachers, successful Googlers are collaborative and transparent. I’ve heard about Google’s corporate culture before, but Demian’s presentation brought it to the main stage in Barsema Hall Auditorium.

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Googler Demian Caponi on Google's Values & Culture

Google provides a great culture for its employees because they are changing the world- whether it’s a small “Mom and Pop” shop or a medium size start-up. Google Sales Representatives are always working towards making a difference. When they make a difference with their clients, they make a difference at Google.

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Making a Cool Difference that Matters!

After the presentation, it made me think about how much of a difference anyone can make if they set their mind to changing the world around them. Working with the Collegiate Sales Advisory Board and American Marketing Association executive boards we were able to execute a Google campus event and get students in front of the “2014 Best Place to Work For” company.

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Googler Demian Caponi (center) with AMA student officers

By applying Google’s values of collaboration and transparency, we gave NIU Business students an invaluable opportunity.

Lastly, some advice for some upcoming and incoming NIU College of Business students:  If you want to make something happen, go for it and utilize the resources around you. You’ll be surprised by what you can accomplish.

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NIU Business student Lexi and Googler Demian

 

Cheers!

Lexi Wozny

 

 

 

 

 

 

 

 

 

 

 

 

 

About Lexy Wozny

Lexi is a full-time senior, NIU marketing major graduating this May. Lexi is pursuing certificates in Professional Sales and Interactive Marketing. She is involved in Pi Sigma Epsilon as the Vice President of Human Resources, the Vice President of the Collegiate Sales Advisory Board, Twitter representative for the Marketing Student Advisory Board, and the Social Media Coordinator for the NIU Professional Sales Program. She has been an active student in the Experiential Learning Center as a junior consultant (Spring 2013) and Assistant Coach (Spring 2014). When Lexi is not being a busy-bee around the NIU College of Business, she enjoys hanging out with her friends, watching her guilty pleasure TV shows, and singing karaoke. Lexi is entering her sales career and hoping to relocate after graduation.
Lexi can be contacted directly at lexi.wozny@gmail.com or follow & tweet her at @lexxhope. 

 

 

How to Succeed in School

Editor’s Note:  From time to time throughout the semester, we’ll find and share tips on how to have a successful academic semester.  We can all do some easy things that help, like staying hydrated, getting enough sleep, and eating right.  But excellent learners also use specific skills to help them learn.  So to help you get as much out of the learning experience as you can (and make finals week less stressful, hopefully, when it arrives) here’s the first set of tips.  We curated this content and summarized it.  But for more detail and information, be sure to click this post title to read the full post “Tips for Successful Students.”  

Successful students:

  • Are responsive and active.  They get involved in their studies and that also means they get involved in the class.
  • Have learning goals.  Ask yourself:  what are your career desires?  What are your life’s goals?  When you have an idea how you want your education to help you, it really helps you make the most out of each learning situation to help you achieve your goals.
  • Ask questions.  Asking questions is the fastest way to bridge the gap between ignorance and knowledge.  And, as a favorite professor (now retired) used to say, “There’s no such thing as a foolish question. You only short-change yourself when you don’t ask.”  Another highly successful mentor was fond of saying:  “The truth is that nobody knows everything, not even highly successful people.”  …which was really another way of saying Ask Questions!
  • Learn that a student and a professor make a team.  Professors and Instructors are on your team, so be on their team too!  That way everyone succeeds!  You succeed in mastering something new and they succeed in being a good, even great teacher!
  • Sit toward the front, not in the back.  Excellent learners actively engage in the process by focusing their attention on the material and the classroom discussion.  That means they don’t hang out in the back row.  They wade into the classroom environment and by doing so they minimize distractions around them.
  • Take good notes.  Good notes are understandable and well organized, and reviewed often.  So take notes that make sense to you and look at them often.  All of this helps to reinforce your learning.
  • Understand that actions effect learning.  Behaviors produce experiences.  If you behave interested even when you’re not but if you make yourself sit up straight and lean forward, look at the professor, and listen, you’ll actually *create* interest.  On the down side, if you feel bored or disinterested and allow yourself to stay like that, you’ll create a boring experience for yourself and make it even more difficult to learn.
  • Talk about what they’re learning.  Talk it out!  We’re copying this verbatim from the full post because it’s so important:  “…Transferring ideas into words provides the most direct path for moving knowledge from short-term to long-term memory. You really don’t “know” material until you can put it into words. So, next time you study, don’t do it silently. “
  • Spread studying out…don’t cram for exams. It bears repeating:  Spread your studying out!  Study specialists universally agree on this:  You’ll learn more, remember more, and earn a higher grade by studying in four, one hour-a-night sessions for Friday’s exam than studying for four hours straight on Thursday night. Short, concentrated preparatory efforts are more efficient and rewarding than wasteful, inattentive, last moment marathons. 
  • Are good time managers.  Successful students don’t procrastinate.  They value time, their own and others, and they actively manage it.   “…Failure to take control of their own time is probably the no. 1 study skills problem for college students…”   So throughout the semester, be sure to TAKE CONTROL OF YOUR TIME.

 

 

Carpe Diem

A wise man once told me that you get three options in College: social life, good grades, and sleep.  The catch is you only get to pick two.  This year, I’ve chosen social life and good grades so you may have seen me sleepy on more than one occasion in Barsema.  This same wise man tells me that food shares a very similar formula: Hot, ready, or delicious.  Again, you only get to pick two (think about it, you can’t have all three. Trust me, I’ve tried!).  I think he’s put some real thought into this stuff!  Anyways, as a senior in college, I want to leave no regrets on the table upon graduation.  I will forsake the time that normal people dedicate to sleep to do school work or to go out with friends and make memories that will last longer than any ride on the struggle bus.Struggle e1349968039215 300x122 Carpe Diem

Sure, sometimes I will take a weekend to myself and hang around my apartment or at home; I just try my best not to make it a habit.  People consistently tell me from their own experiences to live college life to the fullest.  Just last week I was scrolling through our student voices blog and that philosophy was reinforced by a post from previous blogger, Nick Lo Vetere.

In his post he states, “The fall semester felt like it was over as soon as it began and the spring semester feels almost as if everything over the past several months happened in a matter of a week.”

He goes on to state that he would take advantage of every opportunity from going out with friends to forming new relationships.   His parting quote from the post reads, “I can only hope that if incoming college students stumble across this post that they go to school with the notion that it will go by quick and they need to take advantage of everything as early as possible.”

I feel that I have waited too long to really begin my own experience especially after being stuck at a community college for the first half.  Now I feel like I am trying to play catch up and I’m jamming four years worth of experiences into a two year timeline here at NIU.  I feel that I have done a fair job but there is only so much time left where you’ll have a month off in winter, a week off every spring, and three months off for summer.  Please heed our advice when we say that College moves very quickly.  As Ben Franklin, one of our nation’s founding fathers used to say, “Lost time is never found”.frankling 300x167 Carpe Diem

Plan out your time early and often and make your college years memorable.  Go on a road trip or see someplace foreign.  Go out to apple orchards in the fall or kayak down a river in summer.  Do whatever you want; just do something!  Go out of your comfort zone and do something remarkable (I’m thinking skydiving for me).  Don’t leave college saying I should have done THAT because who knows when the next opportunity to do THAT will be. 2.0out

 

Behind the Music: UBUS 310

With Halloween coming up soon I wanted to talk about a scary story that people often hear before ever setting foot in Barsema Hall.  The story I’m referring to is the story folks tell about UBUS 310.

Long nights, endless cram sessions, and the Starbuck’s employee getting to know you on a first name basis are the typical tales passed down by 310 alumni.  We weave the course to be some sort of monster when in hindsight, I don’t really believe the course should have been that difficult at all.  In many cases it is us, the students, who simply aren’t adequately prepared for such an intense course.  I am not trying to pass the blame down and say that someone else is responsible for our shortcomings.  In the end, it is YOU who ultimately decides your grade.  The point I’m trying to make is that students coming in from community colleges or rising up through the general education courses at NIU can give students a false sense of security in their study habits, leading inevitably to struggles in such a detail oriented class like UBUS 310.

Some students are naturally gifted and have not had to study a day in their lives to get the grade.  I am telling you right now that if you are one of those students, you MUST study for UBUS 310.  I was one of these students and made it through high school and community college with no problem.  However, 310 provided me a swift kick to the rear in terms of my study habits.  For the first few weeks I struggled and didn’t know why! I had always earned A’s with minimal effort in community college…why wasn’t it the same here?  I beat myself up over the matter, thinking I didn’t get the material or wasn’t “cut out” for business until I met with another student and began studying the course material on almost a daily basis.

I see UBUS 310 not as a “weedout” class, but instead, as a great equalizer.  I feel that intelligence, GPA, and IQ have nothing to do with success in the class. Don’t write yourself off if you don’t have “numbers” telling you that you’re smart.  Instead, work smart!  Study daily to retain the most information.  Take good notes to look back on and find a group of friends to discuss the material with.  Furthermore, speak with your instructors.  They are there to help!  I never took full advantage of my professors but now I honestly don’t go a day without speaking with them outside of class.  Make the introductions early and watch your grades and network grow!

Success is not out of reach for young UBUS 310 students.  Keep at it, work hard, work smart, and stay positive.  Learn to adapt and respond to this challenging situation and you will be far better off in your courses and your careers.  A quote from American writer and futurist, Alvin Toffler, holds true.  It reads, “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.”  2.0 out

The House Cafe: My Hidden Treasure

This next guest post is written by Mike Glassberg, a Marketing Student at the NIU College of Business. Follow him on twitter @mglassberg2. 

mike regs e1347975417580 224x300 The House Cafe: My Hidden Treasure

To preface the post, “hidden treasures” are the opportunities and events at NIU that you have to seek out.  They are the opportunities that aren’t always announced in your classes or sent to your zmail.  They are some of the most rewarding activities you can participate in, but they are often overlooked or unknown to many students.  Below, Mike will describe one of his own hidden treasures that he uncovered in his NIU experience  …

What is your stress reliever? Exercising? Music? Drawing? Video games?

I’ve found out in my 3 years at NIU that if you don’t maintain a mental balance between school life and social life – you will go crazy. My stress relief has always been music – I would get home from a long day of work or class and put on my favorite band and jam out. I’ve been doing this since middle school and thought (until last weekend) that this was the best way for me to relieve stress.

I was wrong.

Last week, I stumbled across an ad on Facebook for a free NIU Jazz Band show at DeKalb’s own “House Cafe.” I convinced a few of my friends to join me and we absolutely loved it.

The House Cafe1 300x225 The House Cafe: My Hidden Treasure

A fun environment that fosters productivity?! Sign me up!

The House Cafe provides an amazing experience:

Good music - The House Cafe features a variety of music – Bluegrass, Funk, Jam, Jazz, Punk, Dance, Rock, Country. You name it, the House Cafe has hosted it.

Off campus - Whenever I get stressed out, all I can think about is school, classes, projects, quizzes, and intangible “points”. I often forget there’s a real world outside of NIU, with real people doing real-life things. The House Cafe provides an amazing escape for students even though it’s less than a mile away from campus.

Atmosphere - Great people. Very non-judge-mental. I’m typing this blog on a brown leather couch in the front of the House Cafe while giving the occasional high-five to friendly people passing by.

I’ve started to, and will continue to use The House Cafe as a study outlet. Last Friday night my friends went out partying. I knew I had entirely too much work to do, so instead of being a hermit and working in my room all night, I decided to come to The House and pay $7 to listen to live music, get productive, and still enjoy a social environment.

The NIU Jazz Band plays on Wednesday nights at the House Cafe (FOR FREE!) I’ll be at The House every Wednesday from now on, sitting at a table with my laptop, enjoying live music while still getting productive. Feel free to come out and do the same, I’d love to share such an awesome experience with other people!

Mike

Hi, I’m the New Guy

the office 225x300 Hi, Im the New Guy

Welcome to my office

It’s finally here!  A new semester bringing with it new faces and new beginnings.  The class of 2012 has vacated the campus and moved on to the real world.  Nick Lo Vetere, past author of this blog, has transitioned from an academic lifestyle to a professional one.  In his place, I will be managing the student blog for the 2012-2013 year.  He said before leaving that his successor would be “someone new, with new thoughts, new feelings and new experiences.  It will be a fresh change of pace.”  I can only hope to continue the excellence that Nick Lo Vetere demonstrated on this site.  I hope that my stories and thoughts resonate with you, my audience, in some way shape or form and give you more insight into what it means to be a student at Northern Illinois University.

First, let me begin by introducing myself.  My name is Nick Kochetta and I am a Senior Marketing major here at the NIU College of Business.  My one mission since entering NIU was to leave it a better place than when I started.  I’ve involved myself in organizations such as the Collegiate Sales Advisory Board, the Interactive Marketing Board, and the American Marketing Association to help realize this goal and I hope that through this blog I can inspire other young students to take ownership of their NIU experience as well.  I want to see students get excited about attending NIU and I want people to see what the College has to offer.  Furthermore, I want to maintain transparency in my posts so that you will not only see all the great opportunities and experiences, but you will also see the struggles that come with it.

I am a real student with real stories that I can’t wait to share!  I look forward to a great year and hope that you’ll join me on this journey called my senior year.

Please feel free to drop a comment and chat.  I’m more than open to continuing the conversation and I welcome all of your comments and criticisms.  There’s much more to come so keep your eyes peeled! 2.0 out