The World at your Fingertips!

Social Media:  In one word it’s been revolutionary for the way we communicate in today’s world. The idea of Myspace, Facebook, Twitter, LinkedIn and even Instagram were unheard of 15 years ago for ways to communicate our lives to one another. These social media outlets have allowed for out of the box thinking and innovation. The ability to network and meet people are probably two of the most powerful things gained from these social media outlets. It’s created a need for companies to hire social media interns and strategists to help better their online presence. People do use direct mail still in an effective way.  The difference is that now direct mail needs to be used much more strategically and in a highly-targeted way.   A perfect example is what I do here as the social media and marketing intern for the College of Business.  Throughout the first semester, our mission was to help make things more accessible to students on our social media outlets. Examples of this practice were bringing attention to guest speakers, athletics results, etc. We also run contests about the college to help reinforce school pride in the students, and to help them learn how they benefit from their education here. This helps reinforce the core values of the College of Business and helps out our students with studying for tests. Some other examples of our blog posts include first-hand accounts and tips for succeeding in classes such as UBUS 310, a nine-credit business course required for all business students.

One social media outlet I want to bring up that stands out to me personally the most is LinkedIn as it provides the most value to the students here at NIU. As a freshman business major, your first impression of the college is the name Dennis Barsema because the college is in Barsema Hall.  But then very soon you learn more about Mr. Barsema.  Mr. Barsema is an alumnus of NIU as well as an instructor in the Social Entrepreneurship field. In my own personal experience when connecting with him it’s like being connected to over 500+ professionals and students. This in turn has many benefits for potential jobs and connecting with recruiters. I also use LinkedIn as a way to know my resume by completing all necessary requirements of obtaining an all-star profile. This helped me a great deal.  Recently at the Internship Fair on campus, I felt very confident about my resume and talked comfortably with employers. I’m constantly looking for more ways to improve and seeing how others highlight things on their profile gives me great feedback to better set myself apart from the fold. The opportunity to make connections with people here at NIU, alums and professionals in the industry is something we didn’t have 10 years ago. I’m grateful to Mr. Barsema for showing me the ways of LinkedIn and others along the way…I feel I’m ready to mentor others on how to use this great tool of networking.

As a start, here are two things you can do right away:

1. Talk with your favorite professor or advisor about tips for creating a LinkedIn account.  2.  Contact me directly at (robwiller@comcast.net) to learn more about how I created my account.

http://www.linkedin.com/profile/view?id=147764262&trk=nav_responsive_tab_profile

Life Lessons Abroad

The following is written by Mike Cahill, an Accounting Graduate Student at the NIU College of Business.

The Social Entrepreneurship Program at NIU is the perfect fit for any business student with aspirations to help make the world a better place. The mission of the Program is to show students how they can apply their business skillset to solve the world’s problems. Participating in the Social Entrepreneurship Program was one of the best choices I made as an Undergraduate in the College of Business because it really helped broaden my horizons. Learning from real world examples is what I like most about the classes in the Program

This past November I enrolled in MGMT 411 – Microfinance as part of the Social Entrepreneurship Program.  The class was very unique in that it was a small group (only about 10 students) and very discussion based. In class we were assigned case studies to develop our knowledge of the topic, and at the end of the semester we participated in a 4 day microfinance study abroad trip to Punta Mita, Mexico.

The trip to Mexico, led by NIU College of Business Instructor Dennis Barsema, was a tremendous experience. As a class, we met over a dozen micro entrepreneurs who were clients of a local Microfinance Institution (MFI) in Punta Mita. An MFI provides loans and other financial services (loans) to the poor, or people who would not otherwise have any access to such services. The loans enable micro entrepreneurs to start businesses in their villages, and the earnings from these businesses allow the entrepreneur to earn a sustainable wage. The experiences interacting with the MFI clients allowed us (the class) to see first-hand the powerful impact that access to capital can have on improving the lives of the poor.

Overall, the trip really brought the class to life. It was inspirational to hear the unique stories of each of the micro entrepreneurs. Every so often I stop to think about the micro entrepreneurs that I met, and about all of the hardships that they face on an everyday basis. It is really humbling and makes me thankful for all of the opportunities I am blessed with as an American. In the future, I hope to use what I have learned in my Social Entrepreneurship classes to help make the world a better place.