And the Journey Begins…

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NIU College of Business Marketing and Social Media Intern - Jacob Ferguson

Hello! My name is Jacob Ferguson and I am a senior Operations Management and Information Systems (OM&IS) major here at Northern Illinois University. Before we get started I would just like to thank all of the previous interns and authors particularly the most recent one, Rob Willer, for all their hard work and their dedication to making this blog the best that it can be. The goal of this post is to give you a brief introduction to myself and to inform you on the direction that we at College of Business plan to take the Student Voices Blog this year.

I graduated from Victor J. Andrew High School in Tinley Park, Illinois in May of 2011 with dreams of going to college and my eyes set on one school, Northern Illinois University. One of my main missions since entering Northern Illinois University has been to leave it a better place than when I started and to enjoy myself as much as possible along the way. I think I have managed to accomplish at least one of those in my time here thus far. Furthermore, I am involved in such organizations as Delta Sigma Pi, CAUSE (Collegiate Association of Unreasonable Social Entrepreneurs) and the Dean’s Student Advisory Board which I believe have all helped me to make tremendous strides in achieving the two goals mentioned above.

At the end of the day a lot has changed since beginning my time here at Northern Illinois University and it hasn’t always been good. I plan to be transparent in my posts and will try to give you a taste of the good, the bad and the ugly when it comes to this place that most of us call home for four some odd years. Topics will be selected by students and we will focus heavily on guest posts to give you different perspectives. This blog is written for students and by students.

Go Huskies!

 

 

Do AWESOME Stuff

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Zach with NIU Business Dean Denise Schoenbachler

 

 

 

 

 

 

 

 

This is a guest post (a student profile really) of a conversation I had with freshly-minted NIU business alumnus Zach Fiegel, pictured with NIU Business Dean Denise Schoenbachler. This story reflects Zach’s NIU experiences as he described them to me just prior to his graduation on May 10, 2014.  It’s important to mention that Zach wanted this article to reflect the accomplishments of a wide range of fellow students-friends who Zach collaborated with during his time at NIU. I hope my writing reflects this. Congratulations, Zach, on the start of your next series of adventures! Thank you for the great conversation as always and for not hesitating to sit down with me when I approached you — even at the 11th hour in the semester!

 

Do AWESOME Stuff … live a BOLD life

“Every experience can be life changing. It really can.  It’s up to each of us to approach things that way,” NIU Business senior Zach Fiegel says, echoing the perspective of a visionary or an entrepreneur.

It’s not a stretch for Fiegel and his friends who are fellow students in social entrepreneurship to have a sense of those waters.  They immerse themselves in an entrepreneurial mindset – in the idea of changing the world, transforming themselves and others for the better – as a matter of course, and they do it as a team.

Unreasonable Social Entrepreneurs changing the world Do AWESOME Stuff

NIU's Collegiate Association of Unreasonable Social Entrepreneurs changing the world

 

 

 

 

 

 

 

Case in point:  as members of the student organization NIU CAUSE, with Fiegel its president, the group put everything they had behind a colleague’s idea to provide other students with financial help.  They raised $2,500 this semester and created a $1,000 annual NIU CAUSE student scholarship, while donating the remaining $1,500 to three different NGOs.  Earlier in 2013, Fiegel and another team of students in a social venture class won $10,000 seed money for their business concept and then shortly afterwards invested those funds in a social venture located in Nigeria.

It’s in that spirit of boldness that Fiegel applied blindly for a summer internship with the NBA, an organization whose interns and new hires tend to hail from Ivy League schools.  Fiegel disrupted that pattern by landing a spot in the program.  Then after the internship, he applied for and was accepted into their New York-based associates program, which serves as entrée to an NBA management career.  Fiegel begins the associates program this summer after he graduates in May with an NIU degree in marketing.  He hopes one of his professional rotations includes NBA Cares, the unit that manages the social responsibilities of the league and the league’s efforts in high schools.

Zach NBA1 Do AWESOME Stuff

Zach with fellow NBA interns

 

 

 

 

 

 

 

 

It was on the eve of his next series of bold adventures that Zach and I caught up for a student profile.  In our conversation, I asked Zach to share his reflections on his NIU experiences overall, as well as what he’s learned both in and out of the classroom.

NIU CAUSE students give check to Northern Food Bank after making and selling 41 pizzas in one day in November 2013 Do AWESOME Stuff

NIU CAUSE students donate to the Northern Food Bank after making and selling 41 pizzas in one day in November 2013

“I’ve met so many awesome people,” Fiegel says, holding direct eye contact when he speaks.  His good nature invites dialogue.  His warm tone inspires confidence.   He values individuals and each person’s uniqueness – he states this explicitly and demonstrates it consistently.   “I’ve developed so many great friendships and relationships…had such great times doing important things.  Things I care deeply about and things others care deeply about.”

Zach and CAUSE friends wraps up the first annual Social Impact Summit Do AWESOME Stuff

NIU CAUSE student created Social Impact Summit in its first year, which realized more than 170 attendees

 

 

 

 

 

 

 

 

One of those things includes a team effort to conceptualize a life-changing for-profit venture, then developing a full business plan around the idea and presenting the concept to angel investors in spring 2013.

To get there, Fiegel collaborated with individuals from across the university (business, engineering, community & civic engagement), each of them students in the social venture class in the Department of Management.  The course explores commerce in a different way and serves more as a business incubator than a traditional class.  Answers aren’t found at the end of the book, for example, and in truth, textbooks aren’t the focus.  Instead, the creative ideas of students are.  Students arrive in the course first by way of an interview process and then by invitation only before they dive into workshops and conversations of discovery with their fellow students, professors, and outside experts.  The context for all of this is to positively impact each component of a more complete business metric known as the triple bottom line or 3Ps:  People, Planet, Profit.

At its essence, the social venture class is about “breakthrough ideation” … a perfect environment for the likes of Fiegel and many other NIU students whose hearts and minds align with doing something meaningful.

“It was an incredible experience and not without challenge,” Fiegel laughs quietly before he continues to explain.  “We worked from a blank slate to come up with a for-profit social enterprise.  We brainstormed so many times… we had a lot of false starts, a lot of ideas we couldn’t fully corral.  The most challenging part was coming up with the ideas at all, then picking them apart, defending them, rethinking them, really holding them up and testing them.  The key metric we used – it may sound corny – but it really was this:  does the idea hold the promise to be life changing.  The idea had to literally change lives or we weren’t interested.  What came out of all that effort was a venture we called ‘Vitalert.’  Vitalert uses the cell phone as an instrument for change by alerting users to nearby danger.  It’s basically an app that combines features along the lines of Twitter and Google Maps.  We thought Nigeria would be the best market for its launch because Nigeria has an extremely high usage of cell phones and is also one of the most violent places in the world.  Nigerians typically learn about violence by turning the corner and walking right into it only because they don’t have timely information about existing danger around them or about bad situations that may be developing around them in that very moment.”

Even 525,600 moments – or a full year – later, Fiegel still speaks passionately about the concept.  He riffs off interesting stats like how more mobile phones exist in the world than bank accounts and emphasizes the group’s “a-ha” moment when they began to view the phone in a completely different way:  from a device for selfies to a life-changing, potentially life-saving instrument.  From his enthusiasm alone, it’s not difficult to imagine how the entire team won the angel investors over.  And in fact, that’s precisely what happened.  Four teams of four students presented their social venture concepts last May, each challenged to explain and defend the soundness of their ideas, business plans, marketing plans, and revenue models as well as the impact on the three pillars of People, Planet, Profits.    And in the end – after all the “really great presentations” and all the “really cool ideas, really cool stuff” – Vitalert landed the first place prize and a check for $10,000 in angel funding at NIU’s second annual Social Venture Competition.

The Vitalert student team wins angel funding to seed their social enterprise concept called Vitalert Do AWESOME Stuff

the Vitalert team and concept winning angel funding

 

 

 

 

 

 

 

“I’m really competitive … all of us are,” Fiegel says, “but it’s interesting how rapidly every team came to support each other’s ideas.  We all listened to each other’s presentations.  After Vitalert won, our team received tremendous support from the other teams.  Somehow we were all competing but really in the end we were all collaborating.  That seems to be the way it is in the social spaces.  Everyone works really hard on a great idea.  All of us were inspired by the brilliant people involved in the social entrepreneurship sector because their ideas really do reach the breakthrough level.  And yet at the same time everyone is genuinely supportive of each other.”

The Vitalert story would be compelling enough right there, but it’s what his team classmates and Zach decided to do with the $10,000 seed money that draws you in even more.

“After we won the Social Venture Competition, we took a hard look at ourselves.  Two of the members – Mike and Addison – were graduate students with jobs already lined up.  I was still in school.  I had another year to finish and so did Kaitlin.  I just really didn’t know if we could put enough into starting up a venture while completing school.  We all wanted to do justice to the $10,000 seed money.  So we talked about it as a team and voted and decided to invest the $10,000 in a worthy non-profit,” Zach shares.

Imagine it’s the beginning of May.  Classes are finished:  finals taken, grades reported, and barbeques begin to fire up.  But instead of kicking back entirely or travelling to a beach for a couple of weeks, you and your team members decide to develop a Request for Proposals.  Fiegel describes how he, Mike, Addison, and Kaitlin switched perspectives and roles in what seemed like the blink of an eye:  from pitching an idea for angel investor funding to evaluating a multitude of ideas as angel investors themselves.

“We created the RFP after looking at examples online.  None of us knew how to do this.  We listed the criteria we wanted the applicants to document for us.  Things like measures for social impact, sustainability, revenue models.  Then we researched and selected a group of finalists and sent the RFP to them.  So we’re reading through all these proposals – all really good, really excellent – and it made it difficult to identify a short-list of finalists, but eventually we selected 7-8 finalists.  Ultimately, the one that won was the Youth for Technology Foundation (YTF) in Nigeria.   YTF brings together education and technology to help provide opportunities for young people – basically kids – who find themselves in families at the bottom of the economic pyramid.  YTF appealed to the interests of our team because the venture has a focus in Nigeria, and we couldn’t imagine anything more impactful than helping kids to transform their lives so they can lift themselves out of the cycle of poverty.”

Zach pauses briefly as if in thought, then adds, “Plus YTF describes itself as a place of ‘impatient optimists.’  That really resonated.  All my friends and I rally around the idea of being unreasonable enough to move past the status quo.  We feel a kindred spirit with Impatient Optimists.”

Indeed, Zach and his peers describe themselves as Unreasonable Social Entrepreneurs who view the world in a vastly new way.  In a different enough way, in fact, that within days they somehow connected with an organization of Impatient Optimists located half-way around the world.  As he describes how this virtual meeting of the minds and hearts came about, Fiegel illustrates perfectly what the connected economy and the connected Millennials know all so well:  how very small, hopeful and very personal a very, very big world has become.

“I learned about YTF because one night I was particularly distracted by my twitter feed and came across a tweet from the various individuals and organizations I follow in the social space.  I clicked on a link in a tweet and read this article about a Microsoft executive who gave up a highly successful position to work with the Youth for Technology Foundation in Nigeria.  I was so fascinated by the article and the foundation that I researched the name of the former executive and sent her an email with our team’s RFP.  We stayed in contact ever since that first email.  Then when YTF’s proposal won, she was ecstatic; really thrilled that YTF had won the $10,000 funding.”

Sounds easy enough, right?  Like so many of his colleagues, Fiegel’s manner remains outwardly relaxed, yet conveys laser focus and a collaborative spirit that’s spiced with a massive dash of “why not?” Embracing transformation is simply who they naturally are even if there’s nothing simple about it.  Still, this young man from Chicago’s northwest suburbs lives, breathes, and walks the talk of “why not?”  He and his friends willingly roll up their sleeves to do the unbelievably challenging work of breaking through the status quo, and they do it for the sole purpose of manifesting something powerfully uplifting and powerfully important.

The first student made CAUSE pizza all possible because of a team effort between a great student idea a great group of students and a great pizza restaurant owner Arty of Pizza Pros Do AWESOME Stuff

CAUSE students making life-changing pizza as part of the group's fundraising efforts

 

 

 

 

 

 

 

 

 

Why not? … to be sure.  And equally to be sure, an open and willing heart-mind connection provides a great deal of help, truth be told, is an outright prerequisite for anyone intent upon making a positive impact.

Only don’t ask Fiegel or his friends if this is the case for them.  Zach will tell you they’re all just regular people.  The thing is…Zach really is very down to earth.  His twitter bio includes this intention:  “My goal is to increase genuine smiles globally.”  He’s truly an unassuming guy who also happens to be caring enough, passionate enough, wise enough, and aware enough to know how life speaks to his heart and to be committed enough to blaze that trail in fellowship with friends the world over.  Plus, he and his friends have paid very close attention to those they count as the many trailblazers leading the way.  They range from his immediate family to a wide circle of close friends, professors and those individuals from a variety of countries and cultures who unapologetically and bravely live into their dreams no matter how large or many the obstacles.

In fact, Zach had visited with several of them just weeks ago.

Zach in the NIU sweatshirt with his microfinance friends and class just before the Microfinance site visit in Mexico this past spring break 2014 1024x682 Do AWESOME Stuff

Microfinance class gathers in Barsema Hall en route to Mexico

 

Over spring break, Fiegel – along with his social venture classmates and professor Christine Mooney – travelled to Mexico, where they met several social entrepreneurs located in the more poverty-stricken area of that country.  To paint the picture of the impact this had on him, Zach uses broad brushstrokes.  He describes at length how eye-opening the experience was in terms of really understanding how big and very different the world is from what he originally thought.  When he shares why his perspective so dramatically shifted, you almost sense his memories of the trip revealing themselves right there in living color as if streaming in the air from YouTube.   He speaks about realizing how incomplete it is to think that life moves only in a straight line.  The idea of only two options – straight ahead or falling backward – pales in comparison now for him, now that he has seen a vastly more complex, vastly more dimensional world – almost, as Fiegel muses, “a “Rubik’s-cube” of incredible people of all kinds and incredible life experiences of all varieties.

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Microfinance students with social entrepreneurs in Mexico

“I’ve changed alot and I’m aware of it,” Fiegel admits as the conversation pivots slightly when he answers a question specific to his own personal transformation. “I may not know all of how I’m going to change – that’s what life is about, right?  But, I do know the world’s a big place with a lot of different people and situations, and I do know I don’t know everything and never will.  I’m lucky to also know I’m building from a strong foundation.  My family provided me with a solid base.  My mom and my dad are my heroes.  They were young when I was born, and they sacrificed so much so that I could have opportunities.  Dennis Barsema is a great role model, another amazing person who I aspire to be like and someone who is also very important to me…someone I now also consider to be a great friend.  My high school football coach, my high school basketball coach, my high school English teacher – all so important to me.  Really, there are so very many people I’ve learned from, who took the time and interest in me to help me grow.  The number one thing I take away from all of what they taught me is how important it is to help others.  One of my goals is to be a good role model to my brothers and sister.  My parents did everything they could so I could have more opportunities.  I’m so grateful to them and to everyone.  I think it’s important that I pay that forward to my younger brothers and sister.  That I pay it forward in everything I do.”

As he stands in the Rubik’s cube of life’s pathways and peers into the immediate future, the past, the highs, the lows, and the many unknowns to come,  Zach’s one recommendation – if he had only one to make – to a new student or really to anyone boils down to this:

NIU CAUSE and students take a selfie with NIU President Baker during a break at the 2014 Social Impact Summit Do AWESOME Stuff

NIU CAUSE students in a selfie with NIU President Baker at the 2014 Social Impact Summit, which realized more than 225 attendees

“Here’s what my friends and I always say:  do AWESOME stuff … with capital letters in the word ‘AWESOME.’  Don’t sit around.  Be proactive.  Take that first step.  Explore.  Whatever you put your interest or time into, put your best into it.  Sometimes the hardest thing is showing up.”

Fiegel pauses briefly, then smiles as if in appreciation to a whole lot of people and for a whole lot of experiences; as if with tangible excitement for the positively unreasonably bold things to come. Then, with an energy likened to quiet confidence and with all his friends right there with him in his mind’s eye to speak in one voice, he urges:

“Make yourself show up.”

 

HOW FIEGEL & FRIENDS SHOW UP IN THE WORLD

  • Budding Social Entrepreneurs & Angel Investors who, along with his student teammates, envisioned a for-profit, social venture called Vitalert.  Their business idea took first place in NIU’s 2013 Social Venture Competition along with seeding of $10,000 to bring their idea into reality.  The team then created an RFP, evaluated proposals, and invested the $10,000 in a social venture in Nigeria.
  • Co-founder, President (see next item) and co-member of NIU CAUSE, a university-wide student organization focused in the social entrepreneurship space that grew organically from 7 to 35 members in one year’s time.
  • President of NIU CAUSE for two years and humbly taking on the formal title even though Zach prefers to describe himself as “collaborator and friend.”  Zach explains:  “I worry about titles taking over the culture, spirit, and focus.  I had to be convinced titles were necessary.  Eventually, I came to recognize how they can help with structure.  But I don’t place my focus on them.  Trust, respect, and open-mindedness are what matter to me.”
  • Budding Sales Professionals and Pizza Pros, who brought life to a student idea that a really good pizza can change lives.  After a series of cold calls, the efforts of the CAUSE students resulted in a long-standing relationship with Arty, the owner of Pizza Pros restaurant in DeKalb, who opened early every week so Zach and his CAUSE colleagues could use the facilities to bake 20 homemade pizzas and deliver and sell them to their NIU customer base (selling them completely out each time, in fact).  “Arty has been truly amazing.  We’re so grateful to him for helping what must have looked to him like crazy kids,” Zach shares.
  • Budding Angel Investors who with all his CAUSE colleagues invested CAUSE pizza sale profits in 2013 in a social entrepreneur located in Mexico.  In 2014, they invested additional CAUSE profits in three other NGOs.
  • Budding Named Scholarship Investors who together with the CAUSE gang raised enough funds in 2014 to establish an annual $1,000 CAUSE scholarship for NIU students, thereby bringing to life an idea championed by one of Zach’s fellow CAUSE colleagues.
  • Activists all, these CAUSE friends, sold, baked, and delivered more than 41 pizzas in one day (and in between their classes) during NIU’s food drive and then donated the proceeds to the Northern Illinois Food Bank, raising enough funds to provide more than 3,000 meals to those in need.
  • Visionary CAUSE Tribe that co-founded and co-led from start to finish the university’s first-ever day-long Social Impact Summit (including lining up the keynotes, all nationally regarded in the field of social entrepreneurship, and marketing the event).  More than 170 individuals attended the first Social Impact Summit in 2013, and more than 225 attended the second annual summit in 2014.
  • Highly Engaged Students, Advisory Board members, co-ed Business Fraternity members, Club Sports members, Huskies Superfans…
  • All around regular people…

 

 

 

Taking Initiative in College

As we transition into the week before Spring Break I wanted to take the time to discuss leadership roles. A leader is classified as a person who leads or commands a group, organization, or country. No matter the project or organization, I encourage you to take on a leadership role at least once before you graduate college. It’s one of the most rewarding things you will do as an undergraduate and it’s something you will learn so much about yourself.

To relate this back to here at NIU we are given certain opportunities to take on leadership roles. Some examples that come to mind are group projects throughout the Upper Level of Business Courses, student organizations, internships and even jobs on campus. It’s something that you can’t really describe. It’s a moment of control yet you can see others grow with you. A perfect example is certain organizations here on campus where they just start off with a few members and then grow to 20 members. We always talk about boosting our resumes with these positions but the idea of running your organization is one of the most rewarding things you can do in life. In my personal experience I ran our Tennis Club here at Northern Illinois University and I learned so much about myself by dealing with conflicts and hardships. The idea of playing a sport in high school and being able to follow my dreams of playing in college was one of the reasons I took on the role. Some of things involved with this role were taking meeting minutes, having everyone register for USTA, booking hotels and holding practices. I am so grateful for this role because it got me involved in other organizations and even farther along with the Sports Club Council. Now after last year being the President of Tennis, I have been elected to serve on a board of seven members where we distribute budgets for 30 clubs. One leadership role makes your life so much more entertaining and gives you that sense of urgency you need in the business world. Leadership Roles do show employers that you can manage multiple things besides academics but also help you build your own skills in communication and leadership.

Now my boss has asked me to lead a focus group – from identifying the participants, creating the framework, facilitating it to preparing a written and verbal report.  This is new ground for me…but I look forward to taking on the challenge!

4 Ways to Study Smarter

Editor’s Note:  We recently asked students on our Facebook wall for their suggestions on how to have a successful semester.  Here are some responses, all of them great ideas in easily digestible pieces that range from using an app to the extremes of going off the grid entirely. Check these suggestions out and see if any of them work for you.

 

  • Make a to do list of smaller, specific tasks so even if things like traffic (or Netflix) prevent you from getting the whole list done, you can still feel accomplished about all the tasks you were able to check off.  ~ Chloe Pooler, NIU Business student
  • I use the SelfControll app for my computer. I block websites like Facebook, Twitter, Tumblr, Buzzfeed, PGA, and other sites that distract me from studying. I usually set it for 5 hours so I can be as productive as I can without distracting myself.  ~ Liv Stanger, NIU Business student
  • When I’m studying for an exam, I disconnect the internet so I’m not distracted. ~ Dave Guilford, NIU Business student
  • I try to look ahead at future projects and then I plan accordingly. I normally make sure that I have things completed by Friday night in order for the weekend to be a breeze. If I put it off it just bugs me the entire weekend.  ~ Clayton Dean, NIU Business student

How to Succeed in School

Editor’s Note:  From time to time throughout the semester, we’ll find and share tips on how to have a successful academic semester.  We can all do some easy things that help, like staying hydrated, getting enough sleep, and eating right.  But excellent learners also use specific skills to help them learn.  So to help you get as much out of the learning experience as you can (and make finals week less stressful, hopefully, when it arrives) here’s the first set of tips.  We curated this content and summarized it.  But for more detail and information, be sure to click this post title to read the full post “Tips for Successful Students.”  

Successful students:

  • Are responsive and active.  They get involved in their studies and that also means they get involved in the class.
  • Have learning goals.  Ask yourself:  what are your career desires?  What are your life’s goals?  When you have an idea how you want your education to help you, it really helps you make the most out of each learning situation to help you achieve your goals.
  • Ask questions.  Asking questions is the fastest way to bridge the gap between ignorance and knowledge.  And, as a favorite professor (now retired) used to say, “There’s no such thing as a foolish question. You only short-change yourself when you don’t ask.”  Another highly successful mentor was fond of saying:  “The truth is that nobody knows everything, not even highly successful people.”  …which was really another way of saying Ask Questions!
  • Learn that a student and a professor make a team.  Professors and Instructors are on your team, so be on their team too!  That way everyone succeeds!  You succeed in mastering something new and they succeed in being a good, even great teacher!
  • Sit toward the front, not in the back.  Excellent learners actively engage in the process by focusing their attention on the material and the classroom discussion.  That means they don’t hang out in the back row.  They wade into the classroom environment and by doing so they minimize distractions around them.
  • Take good notes.  Good notes are understandable and well organized, and reviewed often.  So take notes that make sense to you and look at them often.  All of this helps to reinforce your learning.
  • Understand that actions effect learning.  Behaviors produce experiences.  If you behave interested even when you’re not but if you make yourself sit up straight and lean forward, look at the professor, and listen, you’ll actually *create* interest.  On the down side, if you feel bored or disinterested and allow yourself to stay like that, you’ll create a boring experience for yourself and make it even more difficult to learn.
  • Talk about what they’re learning.  Talk it out!  We’re copying this verbatim from the full post because it’s so important:  “…Transferring ideas into words provides the most direct path for moving knowledge from short-term to long-term memory. You really don’t “know” material until you can put it into words. So, next time you study, don’t do it silently. “
  • Spread studying out…don’t cram for exams. It bears repeating:  Spread your studying out!  Study specialists universally agree on this:  You’ll learn more, remember more, and earn a higher grade by studying in four, one hour-a-night sessions for Friday’s exam than studying for four hours straight on Thursday night. Short, concentrated preparatory efforts are more efficient and rewarding than wasteful, inattentive, last moment marathons. 
  • Are good time managers.  Successful students don’t procrastinate.  They value time, their own and others, and they actively manage it.   “…Failure to take control of their own time is probably the no. 1 study skills problem for college students…”   So throughout the semester, be sure to TAKE CONTROL OF YOUR TIME.

 

 

Ladies who lunch: NIU alumnus-CEO sits down with NIU students

Crystal 235x300 Ladies who lunch: NIU alumnus CEO sits down with NIU students

Editor’s Note:  NIU Business freshman Crystal Higgins (pictured left) provides this next guest post. Crystal shares her experience meeting and talking with NIU alumnus and CEO Janet Pucino, who spoke about the glass ceiling in the corporate world.  …an incredibly timely topic given GM’s appointment of its first woman CEO.  

At the end of her post, Crystal also shares a bit about herself, along with her contact information.  

 

 

Bias Against Women in Corporate- A Book Discussion with NIU alum Janet Pucino by Crystal D. Higgins

I had the privilege of meeting Janet Pucino over a luncheon and book discussion, through my organization Women in Business Professions, back in October. This NIU alum has been the COO, CIO CTO and VP of some very high profiled companies, and is currently the CEO and founder of her own company Deep Canyon Media.

Pucino Ladies who lunch: NIU alumnus CEO sits down with NIU studentsJanet Pucino has worked in many different areas of corporate but has found one common thread in the climb to the executive board. Pucino has written Not in The Club: An Executive Woman’s Journey Through the Business World and mentioned that the common thread in the executive level had this sort of “boys club,” which is very exclusive especially with its practice of excluding women. Now I know this may sound like a clique or some high school cliché, but it is the unfortunate reality of corporate. The men in this exclusive club help one another succeed, and continue to stay at the top. For example, Pucino mentions in her book, that there are zero women on Apple Inc.’s, senior executive team, and only one woman is on their board. This is truly disheartening to know that even today, women are still not equal. Pucino was not only informative but enlightening into the unknown underbelly of the corporate executive world. She mentioned the difficulty that women have climbing up the corporate ladder, and wrote about the reality of a woman’s battle through corporate. Pucino’s novel didn’t male bash, but simply gave facts and helpful advice and tips on how to deal with the bias within a company or an organization.

During the book discussion I wrote down some of the many tips and advice that she had for currently employed women and for women that will be employed in the near future. So to my fellow women who are out there working hard, here are ten helpful tips to help you out in your career.

  1. Women have to be more qualified than their male counterparts if they’re competing for the same job; plain and simple that is the world we live in.
  2. When it comes to your career, keep your options open and keep your ideas about your career path open as well.
  3. “What gets measured, gets done.” That is one of Pucino’s utmost important factors, when it comes to showing how successful a person is or can be.
  4. In order to stay current in your field, subscribe and read the best articles and websites that are relevant to you.
  5. Involve yourself in the company you work for, but be picky about what organizations you join, and really invest your time.
  6. Do your best every day, regardless of the setbacks or circumstances.
  7. Don’t take a position in a company just because of the company itself. Make sure it’s what you want to do or it’s where you’d like to go.
  8. A lot of people that hire are looking for people who strive to progress, so try to update and improve your knowledge on the subject in which you’re working on or involved in. Also, stay up to date on what the company is doing too, by reading their newsletter.
  9. When things get aggressive or uncomfortable in a meeting between you and a male peer, leave the situation. Suggest to pick the topic back up at another time, and calmly remove yourself from the area.
  10. Many women are afraid to mention their desire to be promoted. They aren’t sure how to go about it, or when they should let their boss know. The best time to do so is during your performance review with your boss. Let him or her know that within a certain amount of time, you’d like to be in a management position.

These ten tips were just a taste of what is inside of Janet Pucino’s book. I encourage both women and men, to read it, so that you can be more informed about the nature of the executive world. Climbing the corporate ladder isn’t easy, but Not in The Club: A Woman’s Journey Through the Biased World of Business, gives much needed insight into the corporate atmosphere. Janet Pucino’s book is a must read. I can guarantee that you’ll learn something to help further your success in the future.

About Crystal D. Higgins:

Currently a freshman at NIU, Crystal is involved in various activities on campus. She is on the Passport Advisory Board for NIU’s College of Business, the secretary of Women in Business Professions, and a member of CAB (Campus Activities Board). Originally a business management major, Crystal is considering a marketing major instead, and would like to study abroad in the UK in the near future. She would love to have a career in the media/entertainment field and wants to move to NY, LA, Atlanta, Houston, or downtown Chicago in pursuit of her career. For fun, Crystal likes to travel, watch movies, learn about other cultures and traditions, and spend time with family and friends. She also avidly listens to music, and thinks it would be a really cool experience to learn how to DJ! Although she has only just begun her college career, she is optimistic for what the future entails.

Crystal can be contacted at higginsdcrystal@gmail.com

 

GO HUSKIES!

Editor’s note:  Next week is Finals Week, so we’re all hard at work studying in Barsema Hall.

Tomorrow night is the MAC Championship game, featuring our beloved NIU Huskies.  As a study break (because everyone needs to stretch and regroup mentally from time to time), we held a slogan contest on the college’s Facebook wall.  The fans shared their favorite slogans (some with great convinction) and we paired their winning headlines with images to create Facebook cover photos. Check them out (below).  If you like, click on the image(s), then download it and use them as your Facebook or blog covers.

GO HUSKIES!!!

COB facebook finish fight GO HUSKIES!

Bragging rights:  NIU Business alumnus Marty Johnstone led the charge for using the team’s slogan “Finish the Fight.”

COB college mac diesel2 GO HUSKIES!

COB facebook mac diesel2 GO HUSKIES!

Bragging rights:  NIU Business student and Social Media Wizard Rob Willer suggested this headline to celebrate the great 9-year run of beloved NIU Huskies Mascot Diesel.

COB huskie diesel 1 GO HUSKIES!

Bragging rights:  NIU Business student John Nazorek brought us this great tagline earlier in November.

COB facebook mac diesel GO HUSKIES!

Bonus wallpaper/cover image #1

COB football dec3 b GO HUSKIES!

Bonus wallpaper/cover image #2

Keep your Eyes on the Prize

This is a Guest Post from the FB-Twitterverse.

Tonight is Game Day for the 10-0 NIU Huskies football team.

We asked NIU Business fans on Twitter and Facebook to come up with a winning slogan for a picture of a classic Stare-Down delivered by NIU Huskies mascot Diesel.

NIU Business student John Nazorek won with this entry:  “Keep Your Eyes on the Prize.” (By the way, John’s name in that sentence links to his LinkedIn account…join his network!)

COB huskie diesel 11 Keep your Eyes on the Prize

 

John said the slogan related not only to tonight’s game but also to NIU Business students as they power through to the end of the semester.

Powering on to the finish…can we get a high five from Diesel on that?!  You bet.

a Life Changing motivation

Editor’s Note:  Last but not least, here is the fourth in a four part guest post series from a team of OM&IS students.  They talk about what motivated them to create and manage the Dreamworks Scholarship campaign as part of their project management class (OM&IS 352). 

My name is Tyler Gancarz.  My OMIS 352 team and I decided to start a scholarship for our community project (in OM&IS 352).  All the members of our team have been helped in some way from scholarships and grants — that’s really why we wanted to help other students in the same way others have helped us.

My experience at NIU and the College of Business has been a special one and I would hate for someone to miss out on something so life changing because of financial need.  This scholarship project is a way for us to pay if forward, an opportunity for us to give back to the college and help dedicated students who demonstrate financial need.  The impact this project will have goes way beyond the classroom and could actually change someone’s life in such a positive way.

Visit the Dreamworks website here and give to the cause if you feel strongly about this too.

Current posts in this series:

Giving help, Creating opportunities

Editor’s Note:  In the project management class (OMIS 352), students were challenged to create a project that makes a meaningful impact in the community.   Here’s the third in a four part guest post series on why a team of 4 OMIS students feel so strongly about their project, the Dreamworks Scholarship campaign. 

My name is Mason Bush and I am a senior at the NIU College of Business.  I’m in the first generation of my family to graduate college.

I wanted to do this project because I have personally benefited from these scholarships and would have had a very hard time paying for school without this help. The NIU College of Business is a great place to be and a great opportunity to get ahead in life. The school is relatively affordable, especially considering how good it is and the opportunities available here, but many students still can’t afford to be here. The main reason I want to establish this scholarship is that I want other people to have the ability to get here who may not be able to otherwise. A lot of people need this kind of help. I know I certainly did.

Check out the Dreamworks web page here and if you feel strongly about this too, please help spread the word or donate or both!:

Current posts in this series: