The following guest post is written by Senior Marketing Major Abbey Vanderwoude.
Last weekend was the culmination of a 9-month long sales competition, the World Collegiate Sales Open. The WCSO was designed by the legendary Dr. Dan Weilbaker himself, and is unlike any other sales competition. Nick Kochetta, Nicole Weldon, and I were deemed finalists who joined the other 17 students from around the world for the final series of events: a voicemail, appointment call, two role plays, two elevator pitches, and reverse job fair. I have competed in other sales competitions in the past, but the WCSO was an entirely new experience. I was pushed way past my comfort zone with unusual events like the elevator pitch and the reverse job fair. The competition was also unique because it incorporated a series of curve balls to keep us on our toes. While these curve balls made the events more difficult, the effect was that the combined events added up to a realistic portrayal of the sales professional’s journey to earn an account’s business.
Amidst the competitions events, we had the chance to mingle with the other contestants and learn about other sales programs around the world. The students each brought their own perspective to sales, and I know I learned a lot from them. When I walked out of my Final Four Role Play, I was down on myself for not “controlling the meeting,” and not running the call the way I planned. I spoke to another finalist at the Awards Banquet, who, interestingly enough, happened to be an accounting major, and his response was this: “It wasn’t your meeting.” He was absolutely right, and I am so glad to have learned that perspective from him. In addition to networking with other contestants, I really enjoyed networking with the competition sponsors and judges. Companies including White Lodging, ADP, McKesson, Bosch, Adobe, and Sure Payroll generously sponsored the WCSO, and all were eager to get to know the students.
One of my main takeaways from last weekend is that the NIU Professional Selling Program prepares its students extremely well for sales careers. Although we were sitting in a room with students from the top sales programs around the world, our skills as NIU students stood out. Our team was extremely grateful to be coached by the best, Dr. Peterson, and we know we would not have made it to the finals round without his guidance. From our experience in Marketing 350 and Marketing 450, we were able to overcome the curve balls thrown our way and, as Dr. Peterson would say, not let “the wheels come off.” It was an absolute honor to be a part of such an esteemed competition, but even more of an honor to represent the NIU Sales Program and make our peers proud.