Mark Groza

Enterprise Holdings Associate Professor of Sales

Department

Education

Ph.D., Business Management, University of Massachusetts
M.B.A., University of Cincinnati, College of Business
B.S., Economics, University of Akron

Biography

Mark Groza received his Ph.D. at the University of Massachusetts Amherst. His dissertation examined how salespeople can best utilize marketing resources to achieve superior performance.

He has received numerous teaching and research awards. In 2011 he received an American Marketing Association best track paper award; in 2012 he was awarded the UMASS Isenberg School of Management Outstanding Doctoral Student Teaching and Outstanding Doctoral Student Research Awards; he received first place in the 2012 Mary Kay Doctoral Dissertation Competition held by the Academy of Marketing Science; in 2013 he received the overall best paper award at the National Conference in Sales Management.