Many organizations employ advertising specialists. Advertising agencies are the largest employers; however, manufacturers, retailers, banks, hospitals, insurance agencies, and radio and television stations all have advertising departments. Because the industry is so competitive, it's very difficult to enter. Compensation for entry-level positions in advertising is generally lower than other entry-level positions, but increases substantially as one moves into management. In addition to experience, account manager positions will generally require an MBA degree.
- Marketing manager - business product/service
- Marketing manager - consumer product
- Market research director
- Media planner/analyst
- Account executive
- Account supervisor