Marketing Frequently Asked Questions

How do I declare a major in marketing?
  • If you are currently a non-business major, start the major change process in the COB LRS Undergraduate Success Center. 
  • If you are currently a business major at the sophomore, junior or senior level, you can email Emily Cronauer directly at to schedule an advising appointment.  
What jobs can I get with a marketing degree?

You can have a career in fields such as advertising, interactive marketing, marketing research, product/brand management, public relations, retailing, sales and sales promotion. You are strongly advised to take courses in your interested area of study, to become active in a professional student organization and participate in at least one internship. Entry-level positions for NIU marketing graduates include sales, interactive marketing, marketing research and retailing management.

What scholarships are available to marketing majors?

The Department of Marketing recognizes sophomore, junior, and senior majors with scholarships each academic year. All students are encouraged to apply for scholarships through the NIU MyScholarships system by January 31st each year. To qualify for most marketing awards, majors need a minimum 2.75 GPA, some level of campus involvement and/or work experience, and show leadership within the classroom or across campus.

To honor scholarship recipients and donors, the Marketing Student Advisory Board hosts an annual awards banquet during the spring semester.

Who is my academic advisor?
  • Emily Cronauer is the marketing advisor for undergraduate and graduate students in the Department of Marketing.
  • Students who are assigned to Emily can schedule an advising session via the NIU Navigate system.
  • For basic questions regarding the minor, certificates or other marketing-related items, you can email Emily directly at or call 815-753-6230.
What are the specialized areas of study in marketing?

There are numerous career paths for students in marketing. Marketing majors are encouraged to select specific coursework within their program that develops skills related to their future career interests in an areas that are in-demand. The NIU Department of Marketing has focused areas of study in the following areas.

  • Professional sales
  • Digital marketing
How do I obtain an internship?

All NIU students should seek out internship opportunities ASAP. Huskies Get Hired is a job posting board supported by NIU Career Services. Each semester NIU hosts a university-wide Job & Internship Fair, and marketing majors are also emailed regularly with opportunities from their academic advisor.

Junior and senior marketing majors can earn academic credit for their marketing-related internships. Check with the marketing advisor for more information on how to earn credit for your experience.

Contact Us

Department of Marketing
Barsema Hall
740 Garden Road
DeKalb, IL 60115

NIU College of Business AACSB Accredited

Higher Education in Diversity Award - 2021 Top Colleges for Diversity

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