You must declare a major by completing a major request form in the College of Business Undergraduate Advising and Student Resources office, Barsema Hall 201. When you apply to NIU, you're asked your "intended" major. This is not the same as declaring your major. If you're not sure if you completed a major request form, ask your academic advisor.
Marketing Frequently Asked Questions
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Regardless of your major, you can minor in marketing to enhance your skills in preparation for entry-level career opportunities.
You can have a career in fields such as advertising, interactive marketing, marketing research, product/brand management, public relations, retailing, sales and sales promotion. You are strongly advised to take courses in your interested area of study, to become active in a professional student organization and participate in at least one internship. Entry-level positions for NIU marketing graduates include sales, interactive marketing, marketing research and retailing management.
The Department of Marketing awards scholarships and monetary awards to upper-division marketing majors every spring semester. You must be a declared marketing major, have successfully completed UBUS 310 and have a minimum 2.75 cumulative GPA. You must meet all of the eligibility requirements and submit articles of criteria by the due date of Feb. 1 to the Department of Marketing.
If you're a freshman or sophomore, your academic advisors are located in the College of Business Undergraduate Advising and Student Resources office, Barsema Hall 201.
If you're a junior or senior who has completed or is currently enrolled in UBUS 310, your academic advisor is Emily Cronauer in the Department of Marketing, Barsema Hall 128.
You should meet with your academic advisor every semester to make sure you are meeting graduation requirements. The best time to schedule an appointment is early in the semester, to avoid the bottleneck during registration. Check with the Department of Marketing front desk to schedule an appointment with Emily Cronauer.
All business majors are required to take the same business core courses. As a marketing major, you have specific required courses.
- Professional sales
- Digital marketing
Marketing electives are 300- and 400-level marketing courses that are not required. Marketing electives are three (3) credit hour courses with the exception of MKTG 395. You must take 9-12 credit hours of marketing electives.
Catalog course descriptions may be found in the course catalog.
All graduating marketing majors are required to complete a student portfolio consisting of examples of marketing course work.
Graduating seniors submit their portfolios during the last two weeks (prior to final exam week) of their final semester in marketing courses.
Log in to MyNIU using your zID and password. Click on "Enrollment" on the left toolbar.
Log in to MyNIU, click on "Enrollment" on the left toolbar, then click on "Enrollment Dates" to find out which day your appointment is to begin registering for classes.
Obtain a permit number from your advisor or course instructor.
If a class is closed, contact the Department of Marketing advisor. Marketing faculty will refer you to the advisor since they're not able to enroll students or change class limits.
Choose the "Search for Classes" option on MyNIU and then click "Search."
You can review the university graduation requirements. It's important that you meet with your academic advisor should you have any questions. Your individual academic progress report is also available through MyNIU using the "Self Service" link and then selecting the "Degree Progress/Graduation" option.
You may apply for graduation through MyNIU using the "Self Service" link and then selecting the "Degree Progress/Graduation" option.
- For May graduation: Dec. 1
- For August graduation: May 1
- For December graduation: July 1
Internship opportunities are emailed to you as they become available. Career Services also posts internship positions to their website, and they offer the NIU Internship Fair every fall and spring semester. If you're interested in receiving academic credit for your internship, you must meet with Academic Advisor and Internship Coordinator Emily Cronauer. You must have completed UBUS 310 to be eligible.
Contact UsDepartment of Marketing
740 Garden Road
DeKalb, IL 60115