Business decision-making is becoming increasingly data-driven. When properly analyzed and interpreted data can give an organization a competitive advantage. Companies such as Amazon and UPS are examples of this.
In this competition, students will analyze three years of sales data from a small coffee distributor – LeGrind Coffee. The objective is to use data visualization to tell a story to explain why LeGrind's profit margin has decreased over the years. LeGrind suspects the change in profit margin can be explained by changes in their product sales mix. Can you tell the story of how product sales mix is influencing LeGrind's profit margin? Can you explain to LeGrind management why they should or should not be concerned about the changes in profit margin?
Here are a few concepts you will need to understand to succeed at this case:
How would a change in product sales mix influence the overall average profit margin of the company?