Million Dollar Marketing Challenge

What would you do with a million dollars?  Teams competing in The Million Dollar Marketing Challenge will compete to develop an advertising strategy for a fictitious company in the health and wellness industry with a budget of $1 million.  Identify your customers, determine product cost and distribution, and utilize your advertising budget to maximize visibility and sales.  Teams will present their findings to a panel of judges, so be prepared to answer questions and defend your plans!

Competition Details

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NIUIA Valuation Challenge
Gina Nicolosi, Ph.D.
gnicolos@niu.edu

Big Idea Pitch Competition
Daewoo Park, Ph.D.
dpark2@niu.edu

Mobile App Idea Competition
Yipeng Liu, Ph.D.
yliu@niu.edu

Accountancy Data Visualization Competition
Linda Matuszewski, Ph.D.
lmatus@niu.edu