Million Dollar Marketing Challenge

What would you do with a million dollars?  Teams competing in The Million Dollar Marketing Challenge will compete to develop an advertising strategy for a fictitious company in the health and wellness industry with a budget of $1 million.  Identify your customers, determine product cost and distribution, and utilize your advertising budget to maximize visibility and sales.  Teams will present their findings to a panel of judges, so be prepared to answer questions and defend your plans!

Competition Details

Submit Your Presentation

Submission deadline: March 26, 2021

Contact Us

NIUIA Valuation Challenge
Gina Nicolosi, Ph.D.

Big Idea Pitch Competition
Tim Michaelis, Ph.D. 

Mobile App Idea Competition
Yipeng Liu, Ph.D.

Accountancy Data Visualization Competition
Linda Matuszewski, Ph.D.

Digital Marketing Competition
Samantha C. Gibson, DBA candidate, ABD