James Bossert
James Bossert is vice president of marketing solutions at Acxiom Corporation, where his focus is omnichannel marketing solutions. Bossert and his teams of digital experts enable marketers around the world to recognize, understand and deliver relevant, personalized messaging to consumers, on any channel or device. Bossert holds an MBA from DePaul University and a B.S. in Applied Computer Science from NIU. Bossert also volunteers as a member of the board for the Wayne-DuPage Hunt, Wayne Area Conservancy Foundation and NIU College of Business board of executive advisors. Bossert will be teaching MKTG 679, Database Marketing for the MSDM program.
Jaclyn Crawford
Jaclyn Crawford is the director of Digital Marketing Programs at NIU. Prior to her time as faculty, Crawford spent significant time working in content marketing and SEO, for companies such as CraftJack and the University of Chicago. She holds a B.A. in marketing from Columbia College Chicago and an M.S. in digital marketing from Northern Illinois University. In addition to leading the MSDM program, Crawford teaches MKTG 675 Content Marketing and MKTG 684 Capstone courses.
Alex Eddy
Alex Eddy has taught in the Department of Marketing in the College of Business for over five years. As manager for strategic marketing for BMO Harris Bank, Eddy provides marketing and operational support to the firm's U.S. wealth management marketing team. In a prior role for the logistics group at RR Donnelley, he served as a marketing analyst. Eddy holds two degrees from NIU – a B.S. in marketing and an M.S. in management information systems – and has worked as a graduate assistant and northern ambassador.
Donald Forti
Donald Forti teaches MKTG 677, Building and Managing Responsive Websites. You’ll learn best practices in website content strategy, structure, accessibility, usability and performance. Forti is a senior web strategist with Web and Internal Communications at NIU. He creates and maintains university websites and trains faculty/staff on website best practices. Forti’s previous industry experience includes internet director and content manager for KTTC-TV/KXLT-TV in Rochester, Minnesota, and content producer for WKOW-TV in Madison, Wisconsin, and WAOW-TV in Wausau, Wisconsin. He has also managed websites for the Association for Black Culture Centers (ABCC). Forti holds a B.A. from Knox College and an M.S. from the University of Illinois at Urbana-Champaign, where he earned a Carnegie Fellowship with ABC News in New York.
Madilyn Glover
Madilyn Glover serves as the instructor for MKTG 680, a course that delves into the intricacies of digital marketing metrics. The course aims to provide students with a comprehensive understanding of the methodology behind crafting and seamlessly integrating these metrics to demonstrate campaign outcomes and assess brand stability from various angles. Currently, Glover is employed at Anheuser-Busch, specializing in social listening and data analytics. Her expertise particularly shines in the domains of social media and web-related brand metrics, positioning her as a valuable asset in navigating the complexities of the digital marketing landscape. In addition to her corporate role, Glover plays an active role as a member of the MSDM Advisory Board.
Andy Jeon, Ph.D.
Andy Jeon is an assistant professor in the Department of Marketing. Generally, he teaches and researches digital marketing. Specifically, his research and teaching focus on how marketers can best utilize digital technologies such as artificial intelligence (AI), virtual reality (VR), and social media for their digital marketing campaigns. Currently, he has been actively researching the roles of social artificial intelligence (AI) such as smart speakers or chatbots in various contexts including branding, retailing, health, and social marketing. His research has appeared in various journals including Journal of Interactive Marketing. Before coming to the academic profession, he worked as a market researcher working with the government policymakers, the industry and the consumer groups.
Vijaykumar Krishnan, Ph.D.
Vijaykumar Krishnan is a professor and the chair of the Department of Marketing, at Northern Illinois University. He is a recipient of multiple teaching awards. He teaches digital marketing strategy, marketing management in the MBA program and the capstone course on marketing strategy.
Krishnan has widely published in academic journals including in the Journal of International Marketing, the Journal of Personal Selling and Sales Management, Journal of Consumer Marketing etc. His primary research interests include Brand identity, equity and management, particularly Sonic branding and business-to-business relationship marketing
Prior to his academic career, he worked for nearly 20 years in the Indian corporate world starting with the Tata Steel group. Some of his prior roles include being deputy general manager of marketing for Shaw Wallace in India, as well as account director for JWT in India. He was also the general manager of marketing for Usha Martin Telekom Ltd, in India. Most recently, he was a business head with Bennett & Coleman Company, publishers of leading English daily, The Times of India.
He earned his Ph.D. in marketing from the University of Cincinnati. He has a B.Tech, from the Indian Institute of Technology, Delhi and a PGDM (MBA) from the Indian Institute of Management Calcutta.
Reza Rajabi, Ph.D.
Reza joined the College of Business as an assistant professor of marketing in August 2019 after completing his Doctor of Philosophy degree in marketing at the University of Massachusetts, Amherst. He received his B.S. in industrial engineering and M.S. in socio-economic system engineering. Reza’s academic research interests lie at the intersection of marketing/sales and analytics. Applying various data analytics methods, Reza’s primary research focuses on sales analytics, salesforce analytics, and marketing/sales capabilities at early stages of startups. Since joining the College of Business, Reza has taught personal selling at the undergraduate level, data visualization and database marketing at the graduate level, and sales analytics for the sales executive program at NIU Marketing Department.
Ursula Sullivan, Ph.D.
Ursula Sullivan, Ph.D. is an associate professor in the Department of Marketing in the College of Business at NIU. Sullivan's research focuses on global marketing strategy with published works covering global distribution and supply chain alliances, sales channel strategy, and branding. Her corporate and consulting experience is in the consumer-packaged goods, grocery wholesaling and foodservice industries. She sits on the board of the Marketing Management Association (MMA) and currently serves as the program chair for MMA's Fall Educators' Conference (through 2020). Sullivan teaches global marketing strategy at the undergraduate and graduate levels and the marketing core course to executive students.
Elina Tang
Elina Tang, Ph.D., is an assistant professor in the Department of Marketing. With a diverse educational background and a strong interest in transdisciplinary research, she has published in peer-reviewed journals in disciplines such as marketing, public health, statistics and journalism. Her work has been featured by Adweek, CBS, Marketing Science Institute, Missourian and Reynolds Journalism Institute. Tang serves on the editorial review board of the Journal of the Academy of Marketing Science and is a founding member of the Adweek Academic Council. An award-winning teacher, Tang has taught undergraduate and graduate-level courses.